[Avid-L2] Re: Why isn't Avid marketing all over this story?

Well.

Some replies are like "it isn't that xxx wasn't better or yyy wasn't up
to it"

Yikes!

Marketing, folks. Gimmee an M, gimmee an A...)

Since when has ANYBODY heard "other brands will probably shampoo your
hair just as well as ours, but we'd like you to try ours so we can feed
our kids."

Or "Coke is Life! But Pepsi's pretty good too. In fact, it's a little
sweeter."

M A R K E T I N G

And the point that Avid Management missed an opportunity to alter the
public's PERCEPTION.

Do I have to spell EVERYTHING out? (Oh, right, of course I do, it's an
email list).

jh
(does car ads but rides a mo'sickle)

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