Sunday, October 18, 2009

[Avid-L2] Re: OT: Rates?

--- In Avid-L2@yahoogroups.com, guanacaa@... wrote:


<<Of course there are market forces at work, but why have the market forces hit my clients worse than they've hit me?>>

You are still unique enough in your market. They are obviously not as unique.


<<Perhaps at some point the people who pay for media will decide that they can get the whole thing done more cheaply in India, including the editing, but I have to think that for the moment at least there are cultural literacy issues.>>

It doesn't have to be India, it can be the kid down the street in his parent's basement with his own computer. Will he edit for 10.00 an hour? At what point will the client be happy enough with his work? "Good enough" is our biggest enemy!

It still leaves the question of why producers seem to have been the first ones to suffer.>>

They're first in line on the money stream. Budgets are cut everywhere. Features that used to be made for 16 million are now done for 8. I've heard of half hour cable shows that are done for 30K! that's from concept to delivered master! Where does that difference get made up? The answer is everyone has to give in the entire chain. And producers have to keep ever vigilant for further ways to cut spending.

<<The way they've themselves have explained it to me is that now that the available broadcast bandwidth is sliced up into hundreds of tiny slivers,>>

Agreed. The problem is that when we went from 3 networks to hundreds of channels, we didn't get 100 times as much ad dollars coming into the market. What we got was the same ad dollars sliced up amongst hundreds of outlets. Add a recession and that amount gets even smaller. And the advertiser are starting to come around to the fact that they can get more eyeballs for less in other venues. Not very promising for the "free" tv world.

------------------------------------

Search the offical complete Avid-L archives at:

http://archives.bengrosser.com/avid/

Avid L2, Where the Answers are.Yahoo! Groups Links

<*> To visit your group on the web, go to:
http://groups.yahoo.com/group/Avid-L2/

<*> Your email settings:
Individual Email | Traditional

<*> To change settings online go to:
http://groups.yahoo.com/group/Avid-L2/join
(Yahoo! ID required)

<*> To change settings via email:
mailto:Avid-L2-digest@yahoogroups.com
mailto:Avid-L2-fullfeatured@yahoogroups.com

<*> To unsubscribe from this group, send an email to:
Avid-L2-unsubscribe@yahoogroups.com

<*> Your use of Yahoo! Groups is subject to:
http://docs.yahoo.com/info/terms/

No comments:

Post a Comment