Couldn't agree with this more. I've always said that 4K is a fad, like 3D. It might have a SMALL place, but that's it, a small place. Like 3D tried to break out, but now has a small place. Although I think 4K will have an even smaller place/impact. As Terry said, the cost to convert is too high, especially when most places JUST finished converting hardware to HD. I mean...JUST! Infrastructure for 4K won't be here for a while. It's just a way for TV and camera makers to sell new cameras.
I do see it as useful to SHOOT...but then edit and deliver 1080p. Great way to reframe when needed, and get high quality source. But edit and deliver? Nope...I don't see it. It's also more expensive to do so that 1080, as I have witnessed in two projects thus far. Delivered 1080...in a way to make it "4K ready" at a "later date" and one 4K master that I'm positive will never ever be shown in 4K.
From: "tcurren@aol.com [Avid-L2]" <Avid-L2@yahoogroups.com>
To: Avid-L2@yahoogroups.com
Sent: Sunday, October 25, 2015 11:11 AM
Subject: [Avid-L2] Re: Terry Curren's brother from another mother
We only have people request it when they "think" they need it. Broadcasters will never go there as the infrastructure investment is too great. I don't know of any theaters demanding 4K. Unless you are delivering to Netflix, it's a joke and I'd bet you could uprez 1080 to 4K to deliver to them and they wouldn't know the difference.
---In Avid-L2@yahoogroups.com, <oliverpeters@...> wrote :
Out of curiosity, how many networks and film distributors are actually requiring or even requesting 4K deliverables? We know of the few, like Netflix and Amazon, but are there others?
- Oliver
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Posted by: Shane Ross <shanerosseditor@yahoo.com>
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this is the Avid-L2
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