This IS the Avid L2: Re: [Avid-L2] FCPX offline to MC for finishing

Tuesday, September 30, 2014

Re: [Avid-L2] FCPX offline to MC for finishing

As I've been trying to use ScriptSync extensively - and interviewing many top editors who use it too - I am astounded that Avid has this truly revolutionary technology and it is absolutely MIRED in v1. Seriously, the failed ability to do anything with this is astounding. You can't even UNDO with this! The UI looks awful and the most basic features that could improve it 10 fold are lacking. For Avid to have something as good as this and fail to MARKET it properly OR DEVELOP it properly verges on criminal neglect.

Of course the same goes for color correction. Hasn't been touched in nearly 20 years. Symphony was one of the first NLEs to have a powerful color corrector and they failed to keep it current. Secondaries in Symphony - which they won't port down to MC - are a joke. The only thing good about Symphony's color correction is relational color correction, which is a HUGE benefit, but if you can only use it for the most basic corrections, then what good is it. And you can't do RGB tonal corrections unless you use Curves. With all of the other UI in Symphony, why can't there be a simple numeric or slider based RGB shadow, mid, highlight control system? Or vignetting (windows?)

My idea to turn around the company is to fire the entire marketing and PR departments, who haven't done a bit of useful work in 20 years, and hire coders to take their place.

Steve Hullfish

On Sep 29, 2014, at 10:19 PM, blafarm@yahoo.com [Avid-L2] <Avid-L2@yahoogroups.com> wrote:

"Just look the major features released over time and you will find a pattern of resource investment and it seems to track with what the studios and/or networks see as a "need" at any given time. Does 3D ring a bell"?

I understand your point, that being, there is always a "fire to put out" -- and that existing features deemed to be "good enough" are frequently moved to the back burner in order to address more pressing market trends.

There are a number of Media Composer tools and features that suffer from this v.1 syndrome. Hopefully, Avid Everywhere signals a revisitation of some of those shortcomings -- and is not the diversion of resources that 3D represented.

At the same time, I do understand the necessity of the Everywhere initiative, and that from a competitive point of view, it is a non-option.