Friday, September 5, 2014

[Avid-L2] Re: OTish: BBC and X

 

Scott,


    I for one have never called FCPX "unprofessional". I have said, and still maintain, that it doesn't work for certain workflows, and primarily the ones in which most of our work is done.

     That said, I am not a stalwart believer in the Avid track record either. Do I hope they will improve the editor and finishing tools? Yes. And that is for a purely selfish reason in that I won't have to reinvest in all new architecture throughout my studio (Apple is all Thunderbolt), I won't have to reinvest tons of learning hours for myself and my staff (for what guaranteed return on that investment?) and I won't have to figure out all new workarounds for shortcomings. (All software options have shortcomings)

     Do I believe Avid will actually improve? Color me skeptical based on the past. But I can say that about Apple also. Avid has more of an incentive to keep an NLE going forward than Apple does. And I am not saying Apple is going to dump FCPX, merely that it is a much smaller piece of their business model than MC is for Avid.


__._,_.___

Posted by: tcurren@aol.com
Reply via web post Reply to sender Reply to group Start a New Topic Messages in this topic (22)

.

__,_._,___

No comments:

Post a Comment