Avid attempted at similar combo and it ended up in the dumpster -
cheers,
BG
From: Mikeparsons.tv <mikeparsons.tv@gmail.com>
To: "Avid-L2@yahoogroups.com" <Avid-L2@yahoogroups.com>
Sent: Monday, February 10, 2014 1:23 PM
Subject: Re: [Avid-L2] Re: Avid's biggest challenges
Personally I'd like to see avid bought by Autodesk and the media composer tab added to flame and smoke :)
Mike
>Why not sell the Super MC version for $2500/$3000. In other words, tie needed R&D expenses to incremental profits.Do you mean like the differentiation that was promised to disgruntled Symphony owners years ago?If and when they actually deliver on that reneged promise -- what features would be incorporated into a "Super MC" -- that didn't already belong in Symphony?Unfortunately, I must agree with the statement by others of "I don't see how this ends well."I currently don't see the plot ingredients that would allow for a "turn around" story. Unless, of course, Avid is acquired by a company that has deeper pockets -- and "feeder products" that could steer their user base to Avid's post production tools. A company like BMD comes to mind.- Money wasted on ill-advised acquisitions- Hubris relating to product development- Blatantly ignoring customer feedback and market conditions- Inability to anticipate or even acknowledge innovations by competitors- Refusal to fix or refine an overwhelming number of antiquated or half-baked v.1 tools- A "wait and see" attitude that leaves products continually behind the curveIts really a shame all of these opportunities were squandered.
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