Re: [Avid-L2] Hunger Games workflow

Benny, you're right that lots of places do require some contacting info to see their marketing materials (note that Avid also requires you to agree to their terms of use & privacy policy). But two Avid competitors don't, or at least don't always:

http://www.adobe.com/products/premiere/showcase.html

http://www.apple.com/final-cut-pro/in-action/

Just two links I quickly found. May not be the best examples. But I'd guess Avid will evaluate page visits, partial & complete views, conversion rate, and cost. Maybe this works for them. But I'm already on Avid's marketing list and I still don't want to provide the same info again to watch the video.

jim feeley
pov media
words images sounds




On Feb 14, 2014, at 12:10 PM, Benny Christensen <benny@producersplayhouse.com> wrote:

> Call it Constant Contact Marketing, Mail Chimp or Survey Monkey marketing.
>
>
> I don't like it either, but this IS the way things are done all over the internet now.
>
> Benny Christensen
> Producers Playhouse
> Oklahoma City
> 405-858-0700
>
> "Every day you may make progress. Every step may be fruitful. Yet there will stretch out before you an ever-lengthening, ever-ascending, ever-improving path. You know you will never get to the end of the journey. But this, so far from discouraging, only adds to the joy and glory of the climb." - Sir Winston Churchill
>
>
>
>
> On Feb 14, 2014, at 2:04 PM, blafarm@yahoo.com wrote:
>
>> Yes.
>>
>> Put a big and obstructive tollgate in between new prospective buyers -- and your products.
>> I can only imagine how many visitors to that page simply take a pass on providing their details.
>> Bravo, Avid Marketing Department !
>> For the 12th consecutive year, you have once again squandered an opportunity reach your target market.
>> A freshman taking an Intro to Marketing 101 class in a poorly-rated Community College could do better.



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