>Why not sell the Super MC version for $2500/$3000. In other words, tie needed R&D expenses to incremental profits.
Do you mean like the differentiation that was promised to disgruntled Symphony owners years ago?
If and when they actually deliver on that reneged promise -- what features would be incorporated into a "Super MC" -- that didn't already belong in Symphony?
Unfortunately, I must agree with the statement by others of "I don't see how this ends well."
I currently don't see the plot ingredients that would allow for a "turn around" story. Unless, of course, Avid is acquired by a company that has deeper pockets -- and "feeder products" that could steer their user base to Avid's post production tools. A company like BMD comes to mind.
- Money wasted on ill-advised acquisitions
- Hubris relating to product development
- Blatantly ignoring customer feedback and market conditions
- Inability to anticipate or even acknowledge innovations by competitors
- Refusal to fix or refine an overwhelming number of antiquated or half-baked v.1 tools
- A "wait and see" attitude that leaves products continually behind the curve
Its really a shame all of these opportunities were squandered.
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