aka, "how to outsource those pesky editorial costs and maximize our profits and bonuses." - big media
Hello everyone….
We all have been reading a lot of chatter on the new Avid Customer Association (ACA) over the last few days. The ACA is a new way of communicating with our customers. I have sent your comments to the program director, Keli Callaghan, and here is her reply.
I will also post this to the Avid forums…..
Marianna
813-493-6800 ©
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All,
We are building momentum around the new Avid Customer Association (ACA), and are preparing for Avid Connect – the inaugural event of the ACA – which takes place, April 4 – 6, 2014 at the Bellagio in Las Vegas, just before NAB. The ACA is shaping up to be the largest global professional media network in the world, created by and for Avid customers.
I'm thrilled to let you know that we are launching the event registration site today and sending an email invitation to all Avid customers, encouraging them to register for the event. Look for the email in your inbox over the next day or so.
You may have questions when you receive this communication, so it is important that you take a look at the brief FAQ (below). I also encourage you to read through the full registration site.
Thank you in advance for your support,
Keli CallaghanDirector, Customer Association
Avid
FAQs
Q: What is the difference between the Avid Customer Association (ACA) and Avid Connect?
A: The Avid Customer Association (ACA) is a comprehensive initiative designed to provide essential strategic leadership to the media industry, collaborate with key industry leaders and visionaries, and deepen relationships between the company and its customers. This association, run by and for our customer community, aims to provide a deeper level of communication and engagement between Avid and its customers, partners, and users than they otherwise have as part of the general Avid customer community. The program is led by an Executive Board of Directors and Advisory Councils in specific focus areas.
Avid Connect is the inaugural event of the ACA, taking place just prior to NAB. By registering for the event, attendees will automatically become members of the ACA. Event participants can be part of in-person Advisory Council meetings; engage and share experiences with other customers, partners and industry leaders in a collaborative environment; interact with Avid executive leaders; and gain insight into Avid's future vision and strategy.
Q: How much does it cost to attend Avid Connect? What benefits will I receive?
A; The Avid Connect full conference fee is $500 (a $2,500+ value), early bird registration is $300, effective through December 31, 2013. This fee includes your annual ACA membership in addition to all conference sessions and keynote speakers, materials, entertainment, food and beverage at the conference, and a free NAB exhibit pass. Additional benefits of attending the Avid Connect Event include:
- Opportunity to engage and communicate with customers, partners and industry leaders in a collaborative environment.
- Insight into Avid's vision and strategy for the industry
- Networking opportunities in an exclusive setting
Q. If I do not attend Avid Connect, can I still be an active ACA member? What is the annual membership fee?
A. We would love to have you join us at Avid Connect, but if you can't make it, yes, you will still be welcome to join the ACA. We will be providing more information about becoming an ACA member apart from the Avid Connect event in the near future. The annual fee to participate in the ACA will be $100, with membership benefits including:
Access to a future ACA portal for association-related discussion, interaction and best practices (not to be confused with Avid's existing online communities and forums which are open to all Avid customers)
Ongoing interaction, networking and exposure to professional industry peers
Access to insights and shared experiences from the world's premier media companies
Access to Avid Leadership on a consistent level through focused Advisory Councils
Ability to provide ongoing and regular feedback to Avid about specific business and organizational requirements
Q: If I do not pay to join the ACA am I still a member of the Avid Community?
A: Absolutely. Every Avid customer is automatically part of the Avid community, with full access to our online communities and forums, as well as all of the communications and updates we make on a regular basis. We are introducing this new association for our customers who would like to even more actively engage with Avid and participate more directly in influencing our future direction. The benefits of being part of the ACA include:
- Access to a future ACA portal for association-related discussion, interaction and best practices (not to be confused with Avid's existing online communities and forums which are open to all Avid customers).
- Ongoing interaction, networking and exposure to professional industry peers
- Access to insights and shared experiences from the world's premier media companies
- Access to Avid Leadership on a consistent level through focused Advisory Councils
- Ability to provide ongoing and regular feedback to Avid about specific business and organizational requirements
Q. When will more details about the Avid Connect agenda be announced?
A. The agenda outline has been posted on the registration site, and additional updates to the agenda will be released as the agenda evolves.
Q. Who should I contact for assistance with registration or questions pertaining to the Avid Connect event?
A. Please email events@avid.com.
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