The following has had some content snipped for brevity and making a point. The essence of the message has not been changed.
---In avid-l2@yahoogroups.com, <marianna.montague@...> wrote:
Hello everyone….
We all have been reading a lot of chatter on the new Avid Customer Association (ACA) over the last few days. The ACA is a new way of communicating with our customers. I have sent your comments to the program director, Keli Callaghan, and here is her reply.
Marianna
marianna.montague@...
813-493-6800 ©
------------------
All,
You may have questions when you receive this communication, so it is important that you take a look at the brief FAQ (below). I also encourage you to read through the full registration site.
Thank you in advance for your support,
Keli Callaghan
Director, Customer Association
Avid
FAQs
Q. If I do not attend Avid Connect, can I still be an active ACA member? What is the annual membership fee?
A. We would love to have you join us at Avid Connect, but if you can't make it, yes, you will still be welcome to join the ACA. We will be providing more information about becoming an ACA member apart from the Avid Connect event in the near future. The annual fee to participate in the ACA will be $100, with membership benefits including:
- Access to a future ACA portal for association-related discussion, interaction and best practices (not to be confused with Avid's existing online communities and forums which are open to all Avid customers)
- Ongoing interaction, networking and exposure to professional industry peers
- Access to insights and shared experiences from the world's premier media companies
- Access to Avid Leadership on a consistent level through focused Advisory Councils
- Ability to provide ongoing and regular feedback to Avid about specific business and organizational requirements
Q: If I do not pay to join the ACA am I still a member of the Avid Community?
A: Absolutely. Every Avid customer is automatically part of the Avid community, with full access to our online communities and forums, as well as all of the communications and updates we make on a regular basis. We are introducing this new association for our customers who would like to even more actively engage with Avid and participate more directly in influencing our future direction. The benefits of being part of the ACA include:
- Access to a future ACA portal for association-related discussion, interaction and best practices (not to be confused with Avid's existing online communities and forums which are open to all Avid customers).
- Ongoing interaction, networking and exposure to professional industry peers
- Access to insights and shared experiences from the world's premier media companies
- Access to Avid Leadership on a consistent level through focused Advisory Councils
- Ability to provide ongoing and regular feedback to Avid about specific business and organizational requirements
--
Am I the only person who noticed that both questions, which are different, have the same answer? The "If I do not pay to join the ACA am I still a member of the Avid Community?" could have had its answer end with "as well as all of the communications and updates we make on a regular basis." I am uncertain if this is a lack of proofreading or a subtle way of talking up the ACA at every possible moment.
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