Friday, November 15, 2013

Re: [Avid-L2] OTish: Meta Data, Meta Data, Meta Data on Smart TV's/Netflix?

 

They're here...

On 16 Nov, 2013, at 1:52 am, John Moore <bigfish@pacbell.net> wrote:

 

I'm in the process of setting up my new 60 inch Panasonic Plasma Smart TV.  I've got it hard wired to a gig Ethernet switch and it is communicating to the Net.  I have the Direct TV Genie system Whole Home DVR setup.  I'm noticing when I go to Netflix directly through the TV and watch something like Weeds the first time I hit the volume control the level box pops up larger then normal and has an add under the volume slider.  I've seen a Canon EOS add and others I can't remember.  Subsequent volume adjustment and the add is not there.  I also see this behavior when watching the direct tv genie box playing back a recorded show and last night I was watching ABC ch. 7 LA live off the direct tv satelite and an ad pop up box came up in the middle of a show.  It wasn't an in show window of opportunity promo it was a car ad IIRC. 

I get the Netflix volume thing and even the dvr'd programs with the volume thing but it seems a stretch to be popping up ads on a satellite channel watching ABC live or any cable network.  Also the pop up box covered part of the lower right ABC bug which is partly why I think the smart tv was adding it or the satellite box is doing it.  Does anybody know where this type of metadata add insertion is coming from?  Does Panasonic have a server that communicates this data to my set or who is orchestrating this stuff.  I had no idea they had so many hooks into a smart tv and or direct tv satellite box.  Very interesting stuff.
 
John Moore
Barking Trout Productions
Studio City, CA
bigfish@pacbell.net

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