Re: [Avid-L2] More folks are panning the 4K push

From being in Best Buys and Frys when they were just trying to sell HD, they'll never be able to sell 4K because I was trying to judge HD sets from super-compressed, blocky cable signals. So if they say "Look how much better this looks?" the stores are going to have to have some serious playback material and throughput from their video servers to be able to actually DELIVER the 4K to the sets, instead of the crap they were sending to the HD sets.

Steve

On Aug 26, 2013, at 4:18 PM, Dylan Reeve <dylan@dylan.wibble.net> wrote:

> "I agree with Terry to some degree, but I don't think you can compare 4k
> with 3D. 4K is an evolutionary step in the quality chain. 3D is an
> evolutionary dead-end toy that is unwieldy and more expensive at every
> level."
>
> But 3D at least offered something that tangible and obviously different. 4K
> offers so much less obvious benefit to the viewer than SD to HD did, and
> people still struggle with seeing the difference there often.
>
> That said TV manufacturers will be sure to create demo videos that
> artificially highlight the benefit of 4K over HD, and when you're in the
> shop looking at TVs you're usually standing about three feet from the
> screen. Maybe they'll sell, maybe they won't. But it'll be a long time
> before there's a significant amount of content to take advantage of them,
> and until we're routinely being asked to create content for 4K distribution.
>
> Dylan Reeve
> http://dylanreeve.com/
>
> On Tue, Aug 27, 2013 at 1:16 AM, Benny Christensen <
> benny@producersplayhouse.com> wrote:
>
> > I agree with Terry to some degree, but I don't think you can compare 4k
> > with 3D. 4K is an evolutionary step in the quality chain. 3D is an
> > evolutionary dead-end toy that is unwieldy and more expensive at every
> > level.
> >
> > When someone develops a workflow for 3D that makes is a seamless viewing
> > experience it might have a chance. In fact, IMHO the problem with 3D has
> > always been that it doesn't really do anything to help make a story better.
> > In many cases it actually distracts from the story and movies like HUGO
> > don't need 3d to be a good movie. Alice in Wonderland had awful gee-whiz
> > shots that were there simply because it was 3D.
> >
> > Back to 4K, I remember when we started talking about delivering HD. We all
> > thought that it would mean huge file sizes and bigger pipes to move the
> > data around. And of course, the expensive hardware to make it all happen.
> >
> > The reality was that the compression schemes made final HD deliverables
> > smaller than their SD counterparts with no discernible difference in visual
> > quality. While the hardware costs at every level have dropped.
> >
> > 4K will be no different. Better compression schemes will lower the data
> > rates to acceptable levels while the pipes get incrementally faster.
> >
> > As 4k proliferates our eyes will become accustomed to the better quality.
> > When we look back at our best stuff from even a few years ago, we will
> > shudder and wonder why we thought it looked so good.
> >
> > And of course we will all promote our shops as providing the best 4k, 6k
> > or whatever, because we will have to in order to survive, whether anyone
> > can actually see the difference or not.
> >
> >
> > Benny Christensen
> > Producers Playhouse
> > Oklahoma City
> > 405-858-0700
> >
> > "We make a living by what we get, we make a life by what we give." - Sir
> > Winston Churchill
> >
> >
> >
> >
> > On Aug 25, 2013, at 10:14 PM, Tim McLaughlin wrote:
> >
> > > Wow! What a discussion.
> > >
> > > Myself, nearly everything in my shop is shot 1080 and posted in 720, with
> > > FCP or PPro handling the scaling and repositioning of the source in the
> > > timeline.
> > > My producers and clients LOVE the workflow capabilities this provides
> > them.
> > >
> > > Hardly ANY of my corporate clients ask for or need HD - their final
> > > deliverable is usually an SD widescreen WMV or MP4 - which gets dropped
> > > into a PPT presentation.
> > >
> > > The clients that DO ask for HD want it for 55 inch touchscreens as POS
> > > installations or educational installations. This is rapidly becoming our
> > > new deliverable.
> > >
> > > I'm looking forward to getting a new MacPro "coffee can" and asking my
> > > shooters for 4K source material in 2014 as I start posting in 1080 "full
> > > HD".
> > >
> > > I should be careful what I wish for...
> > >
> > > PS - took my son to see "Pacific Rim" at the local theater. The movie was
> > > shown in "Sony 4K". I couldn't tell the difference from other movies I've
> > > seen FWIW...
> > >
> > > --
> > > Tim McLaughlin
> > > Final Cut, Avid and Premiere Pro Editor
> > > http://vimeo.com/mcltim
> > >
> > > [Non-text portions of this message have been removed]
> > >
> > >
> >
> >
> >
> > [Non-text portions of this message have been removed]
> >
> >
> >
> > ------------------------------------
> >
> > Search the official Complete Avid-L archives at:
> > http://archives.bengrosser.com/avid/
> > Yahoo! Groups Links
> >
> >
> >
> >
>
> [Non-text portions of this message have been removed]
>
>



[Non-text portions of this message have been removed]



------------------------------------

Search the official Complete Avid-L archives at: http://archives.bengrosser.com/avid/
Yahoo! Groups Links

<*> To visit your group on the web, go to:
http://groups.yahoo.com/group/Avid-L2/

<*> Your email settings:
Individual Email | Traditional

<*> To change settings online go to:
http://groups.yahoo.com/group/Avid-L2/join
(Yahoo! ID required)

<*> To change settings via email:
Avid-L2-digest@yahoogroups.com
Avid-L2-fullfeatured@yahoogroups.com

<*> To unsubscribe from this group, send an email to:
Avid-L2-unsubscribe@yahoogroups.com

<*> Your use of Yahoo! Groups is subject to:
http://docs.yahoo.com/info/terms/