Again, your premise is not correct. FCP wasn't being used by
hobbyists. It was replacing MC. Widely. Frequently. In small post
houses and large. In broadcast and in film production. In my market,
only my company and one other remained on MC. Everyone else, and I mean
EVERYONE switched to FCP for financial reasons. I have stayed with MC
mainly because I know it better, and I'm faster on it, but Premiere is
getting more and more of my time now.
Most of those in my market who went to FCP7, and now trickling back to
Avid, or much more frequently going to Premiere because they end up
purchasing the Production Suite anyway, to get Photoshop and After
Effects - because Avid's graphics capabilities suck.
Avid is caught between a rock and a hard place. They can't ignore that
kind of competition and remain in business - but they may not be able to
take it on head-to-head and remain in business...... It's not a line
that I would want to walk.
--Mark
On 4/9/2013 3:59 PM, avidzombie wrote:
>
> And what do I find in the latest version? Did they put RS422
> in it or something? Without it, the only broadcast niche they can
> aspire to is YouTube.
>
> I disagree with some of your assessments and agree with others.
>
> The way I see it the problem was in NOT ignoring FCP. Avid released
> scaled-down products to compete with FCP and, - worse - went to
> compete at the price point. FCP should have been ignored and left for
> the hobbyists. Also you don't want to take serious a product that is
> not taken seriously even by its publisher - yes, I do mean FCP7.
>
> So there was not enough arrogance as far as the FCP is concerned.
>
> There was plenty of arrogance, however, in statements like 'no more
> development for Mac' and in the general rest-on-laurels attitude.
>
> --- In Avid-L2@yahoogroups.com <mailto:Avid-L2%40yahoogroups.com>,
> "Scott" <switthaus@...> wrote:
> >
> > I suggest you grab the latest FCPX version and really test it out.
> Powerful, fast and fun....and getting better all the time. As I posted
> when it was released, if Avid ignores this product, it will come back
> to haunt them in the broader sense. This $299 software is going to
> keep pushing further and further into the niche of broadcast, which
> might work out.
> >
> > Avid 2015?: MC/NC becomes a loss-leader for the connected storage
> products. Pro-Tools keeps rolling along. DS? Well, Avid screwed the
> pooch with DS a long time ago. Maybe be too late to revive it. Much
> smaller company, perhaps sold and a division of some other company, a
> la Discreet. Whatever the future, Avid did it to themselves with
> corporate arrogance and ignorance (like the ski-hat statement below).
> >
> > MC7 is nice and I will get it. Getting rid of Symphony is 5 years
> overdue. Now the interesting part of the story starts, given the
> challenges the company faces in the near future.
> >
> > --- In Avid-L2@yahoogroups.com <mailto:Avid-L2%40yahoogroups.com>,
> "avidzombie" <avidzombie@> wrote:
> > > There is no FCP anymore. Not in the picture for serious editors.
> It's left reserved for the cool ski-hat-wearing crowd that doesn't
> know drop-frame from non drop-frame.
> > >
> >
>
>
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