This IS the Avid L2: [Avid-L2] Re: Media Composer 7 Official!

Tuesday, April 9, 2013

[Avid-L2] Re: Media Composer 7 Official!

And what is my premise?

My thesis, however, was that MC is and have been for a long time under-priced. And the whole world switching over to FCP doesn't prove that thesis wrong. The whole world may simply be switching to a product that is even more under-priced, which in case of FCP is certainly true.

You seem to be using the fact that indeed many avid users at some point used, experimented or even switched over to FCP as evidence that FCP is a better product. Well, first of all that was back in FCP6 and & years. I don't see anybody jumping MC for FCPX. (Well, maybe some ski-hatters :)

And even then, FCP 6-7 wasn't a more capable product. It was a sufficiently capable product. The Avid's bitter truth is that one doesn't have to have an MC for every project. Some projects can be done just fine with FCP6-7. And this is the main reason some Avid users went with FCP. They were later burnt and left twisting in the wind, but, hey, that's another story.

OK, stuff this in your pipe: if you use FCP, it may mean that you don't need more capable MediaComposer. Which doesn't mean you are a bad person, or a lesser editor. It also doesn't mean MC is not under-priced.

Cheers!

--- In Avid-L2@yahoogroups.com, Mark Myers <MarkM@...> wrote:
>
>
> Again, your premise is not correct. FCP wasn't being used by
> hobbyists. It was replacing MC. Widely. Frequently. In small post
> houses and large. In broadcast and in film production. In my market,
> only my company and one other remained on MC. Everyone else, and I mean
> EVERYONE switched to FCP for financial reasons. I have stayed with MC
> mainly because I know it better, and I'm faster on it, but Premiere is
> getting more and more of my time now.
>
> Most of those in my market who went to FCP7, and now trickling back to
> Avid, or much more frequently going to Premiere because they end up
> purchasing the Production Suite anyway, to get Photoshop and After
> Effects - because Avid's graphics capabilities suck.
>
> Avid is caught between a rock and a hard place. They can't ignore that
> kind of competition and remain in business - but they may not be able to
> take it on head-to-head and remain in business...... It's not a line
> that I would want to walk.
>
> --Mark
>
>
> On 4/9/2013 3:59 PM, avidzombie wrote:
> >
> > And what do I find in the latest version? Did they put RS422
> > in it or something? Without it, the only broadcast niche they can
> > aspire to is YouTube.
> >
> > I disagree with some of your assessments and agree with others.
> >
> > The way I see it the problem was in NOT ignoring FCP. Avid released
> > scaled-down products to compete with FCP and, - worse - went to
> > compete at the price point. FCP should have been ignored and left for
> > the hobbyists. Also you don't want to take serious a product that is
> > not taken seriously even by its publisher - yes, I do mean FCP7.
> >
> > So there was not enough arrogance as far as the FCP is concerned.
> >
> > There was plenty of arrogance, however, in statements like 'no more
> > development for Mac' and in the general rest-on-laurels attitude.
> >
> > --- In Avid-L2@yahoogroups.com <mailto:Avid-L2%40yahoogroups.com>,
> > "Scott" <switthaus@> wrote:
> > >
> > > I suggest you grab the latest FCPX version and really test it out.
> > Powerful, fast and fun....and getting better all the time. As I posted
> > when it was released, if Avid ignores this product, it will come back
> > to haunt them in the broader sense. This $299 software is going to
> > keep pushing further and further into the niche of broadcast, which
> > might work out.
> > >
> > > Avid 2015?: MC/NC becomes a loss-leader for the connected storage
> > products. Pro-Tools keeps rolling along. DS? Well, Avid screwed the
> > pooch with DS a long time ago. Maybe be too late to revive it. Much
> > smaller company, perhaps sold and a division of some other company, a
> > la Discreet. Whatever the future, Avid did it to themselves with
> > corporate arrogance and ignorance (like the ski-hat statement below).
> > >
> > > MC7 is nice and I will get it. Getting rid of Symphony is 5 years
> > overdue. Now the interesting part of the story starts, given the
> > challenges the company faces in the near future.
> > >
> > > --- In Avid-L2@yahoogroups.com <mailto:Avid-L2%40yahoogroups.com>,
> > "avidzombie" <avidzombie@> wrote:
> > > > There is no FCP anymore. Not in the picture for serious editors.
> > It's left reserved for the cool ski-hat-wearing crowd that doesn't
> > know drop-frame from non drop-frame.
> > > >
> > >
> >
> >
>
>
>
> [Non-text portions of this message have been removed]
>