Thursday, January 19, 2012

Re: [Avid-L2] Re: Semi OT: How Kodak missed the mark

 


On Jan 19, 2012, at 2:38 PM, haus wrote:

> reminds me of a lot of post houses in the mid to late 1990's as
Avid was coming down in price and taking work out of high price/cost
linear suites....

I say:

Yeah. I worked at one of those post houses then. All the editors
kept asking why we weren't more heavily invested in Avid (we had ONE
Avid at the time). Once they finally got the message and built a
group of Avid suites, it was too late.
The thing that bugged us all at the time was that even though an Avid
suite was like $80K, that was a fraction of what a linear suite cost.
And they couldn't claim that the linear rooms hadn't been amortized
yet. That happened in 1992. Basically, as a publicly-held company,
they couldn't justify the long-term capital expense. Stupidly, as
long as the linear rooms made money, they'd keep them running.
Typical short-term thinking of many publicly-traded companies.
And yes, they are gone now . . . . .

Dennis Degan, Video Editor-Consultant-Knowledge Bank
NBC Today Show, New York

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