Seriously?
this is Avid marketing's fault. The DO list a bunch of features, with a ridiculously complex upgrade structure with absolutely no brand message on why a new editor should choose Avid. Great products, horrible branding and marketing.
Welcome back? Really? Back from where? Back to where? It's not like MC6 or the cross-grade offer is going to save Avid. Check out the stock price. Welcome back to near your 52 week low.
Welcome back, Avid. Where are those rose-colored glasses when you need them?
--- In Avid-L2@yahoogroups.com, Mark Myers <MarkM@...> wrote:
>
> Not really.
>
> People still have this image that FCP is Sooooo much cheaper. What they
> don't realize is that you need to add $1500 or more of ancillary
> software to make it actually work like MC -- so in reality it's actually
> not that much cheaper.
>
> Mark
>
> Owner, Director
> SR Film & Video Productions
> 195 W Broad St
> Salunga PA 17538
> 717-393-5333 ex 142
> www.SR-Pro.com <http://www.sr-pro.com>
>
> Follow us on Facebook
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>
> On 6/29/11 5:59 PM, Benjamin Hershleder wrote:
> >
> >
> > On Jun 29, 2011, at 2:53 PM, Dylan Reeve wrote:
> >
> >> It's amazing how many of the people who've been using FCP exclusively for
> >> however long still see Avid as the company it was in 2000 or earlier. They
> >> are completely unaware of what Media Composer is now, or how Avid has
> >> changed for the better.
> >>
> >> I saw one post, from someone apparently consulting in the industry, talking
> >> about Media Composer being $25,000 a seat.
> >>
> >> I'm not sure how Avid can combat that, but hopefully they have some ideas.
> >>
> > I have a simple ad that would look like this:
> >
> > Avid Media Composer: $2500
> > Then bullet-point a bunch of features and capabilities.
> > Then grab a quote or two from ACE and the award they gave Avid.
> >
> > Done. And done :)
> >
> > B
> >
> >
> >
> >
> >
> >
> >
> >
> >> Dylan Reeve
> >> http://dylanreeve.com/
> >>
> >> On Thu, Jun 30, 2011 at 1:55 AM, Benjamin Hershleder<Ben@...>wrote:
> >>
> >>>
> >>> TO: Avid-L2
> >>>
> >>> I think the images linked below are both great for satire.
> >>> The problem is that Avid still hasn't shaken the reputation as an arrogant
> >>> company. *Many* of those that have contacted me still bear some kind of
> >>> grudge (whether rightly or wrongly) against the company for being so
> >>> expensive for so long (and who knows what other reasons).
> >>>
> >>> IMHO, Avid should not even address the situation directly, and instead
> >>> focus on the new tools that FCP users may like (smart tool, AMA, etc.) and
> >>> they might want to pull a quote or two from the Variety piece titled "ACE
> >>> honors Avid's Media Composer" about how Avid listens, etc. --
> >>> http://www.variety.com/article/VR1118005566?refCatId=13
> >>>
> >>> My feeling is Avid really needs to not come off as smug in any way, but
> >>> rather there to provide the tools that professionals need. The FCP users
> >>> know what the situation is. They don't need/want any kind of snark (or
> >>> perceived snark). This really needs to be handled in as subtle a fashion as
> >>> is possible (IMHO).
> >>>
> >>> If Avid is following this thread, that's my 2¢ . . .
> >>>
> >>> Cheers all!
> >>>
> >>> B
> >>>
> >>>
> >>> Benjamin Hershleder
> >>> http://ContactBen.com
> >>> http://Hershleder.com
> >>>
> >>> Wear It In Post!
> >>> Fun T-shirts, mousepads, mugs& more
> >>> for Post Production Professionals
> >>> http://www.WearItInPost.com
> >>>
> >>> On Jun 29, 2011, at 4:08 AM, camoscato wrote:
> >>>
> >>>> The first one is excellent!
> >>>>
> >>>> --- In Avid-L2@yahoogroups.com, Steve Pang<stevepang@> wrote:
> >>>>> :)
> >>>>>
> >>>>>
> >>>>> http://www.stevepang.clara.net/AVIDAD1.jpg
> >>>>>
> >>>>> http://www.stevepang.clara.net/AVIDAD2.jpg
> >>>>>
> >>>>>
> >>>>> ---
> >>>>> Steve Pang
> >>>>> Visual Effects Editor
> >>>>> http://www.stevepang.clara.net
> >>>>>
> >>>>>
> >>>>>
> >>>>> [Non-text portions of this message have been removed]
> >>>>>
> >>>>
> >>>
> >>>
> >>> [Non-text portions of this message have been removed]
> >>>
> >>>
> >>>
> >>> ------------------------------------
> >>>
> >>> Search the offical complete Avid-L archives at:
> >>> http://archives.bengrosser.com/avid/
> >>>
> >>> If you want to donate to Red Cross quake relief, you can do so through your
> >>> cell phone. Text redcross to 90999 to make a $10 donation. It will be on
> >>> your next cell bill.Yahoo! Groups Links
> >>>
> >>>
> >>>
> >>>
> >> [Non-text portions of this message have been removed]
> >>
> >>
> >
> >
> > [Non-text portions of this message have been removed]
> >
> >
> >
> > ------------------------------------
> >
> > Search the offical complete Avid-L archives at: http://archives.bengrosser.com/avid/
> >
> > If you want to donate to Red Cross quake relief, you can do so through your cell phone. Text redcross to 90999 to make a $10 donation. It will be on your next cell bill.Yahoo! Groups Links
> >
> >
> >
>
>
> [Non-text portions of this message have been removed]
>
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