On 27 Jul 2011, at 22:25, Dennis Degan wrote:
>
> On Jul 27, 2011, at 4:45 PM, David Ross wrote:
>
> > I bow to your superior knowledge of how things work over there -
> I'm just going by my own experience of having assets supplied from the
> States. I too would generally assume that 16:9 SD footage is full
> height anamorphic, and here in the UK, that's generally the case.
> However, most SD TV ads I've received from the US have been 4:3 (non-
> anamorphic) or 4:3 letterboxed.
>
> I say:
>
> David, I'm actually not surprised to hear that. 16x9 SD Anamorphic
> is not really intended to be seen by the end user. It is part of a
> transfer system that was adopted for use with DVDs to allow wide-
> screen movies to maintain vertical resolution. The user would play an
> anamorphic DVD and the DVD player would stretch the picture
> horizontally when displayed on the user's TV. The user has the choice
> how the picture will be displayed, whether it was to be 4x3 cropped or
> letterboxed. Either way, the original anamorphic video itself was not
> to ever be seen. The commercials you've received from the US WERE
> intended to be viewed as they are.
> In my work at NBC, I can't tell you how many different ways I've
> received material, nor can I count how many ways there are to deal
> with all these differences.
>
> Dennis Degan, Video Editor-Consultant-Knowledge Bank
> NBC Today Show, New York
>
>
With best wishes,
Roger Shufflebottom
rogershuff@yahoo.co.uk
+44 7973 543 660
[Non-text portions of this message have been removed]
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