Re: [Avid-L2] Re: Avid live to edit

Good point. But they did have the Xena line of cards... and I think a
whole bunch of their money came from converters and OEM products for
other equipment manufacturers (like SDI cards for NTSC monitors).

But I also wonder how much PC business they really left of the table
because of Apple's demands. I'm thinking not that much. Apple helped
out a lot with the iO... it probably wouldn't have been a successful
product (and perhaps not a product at all) w/o Apple's help.

I'd venture AJA did a careful analysis of what they'd gain and lose by
working with Apple. Looking at the company's growth, seems like their
analysis has worked out pretty well.

Still, it is nice to see them and their competitors supporting
multiple NLEs.

Jim

On Jul 14, 2011, at 9:10 PM, jeffsengpiehl wrote:

> How long did AJA have to keep hidden via "oem cards" the fact that
> their products also worked on PC's? All due to Mister Jobs and his
> Application of Marvel and wonder.
> And the agreements that they forced the vendors into.
>
> JDS
>
> --- In Avid-L2@yahoogroups.com, Jim Feeley <jfeeley@...> wrote:
> >
> > Do you think? Sure, AJA had a good business before they got hooked
> up
> > with Apple. I don't know offhand how well iOHD sold, but as a tribe
> > the Apple-linked AJA products (iO and Kona lines...and I guess Ki
> Pro)
> > look pretty successful to me.
> >
> > But I could be missing something. Jeff, what prompts your opinion?
> >
> > Jim Feeley
> > jfeeley@...
> >
> >
> >
> > On Jul 14, 2011, at 6:04 PM, jeffsengpiehl wrote:
> >
> > > The deal with Apple where Apple fucked them hard and fast?
> > >
> > > --- In Avid-L2@yahoogroups.com, Philip Hodgetts <philip@> wrote:
> > > >
> > > >
> > > > On Jul 14, 2011, at 3:28 PM, Dennis Degan wrote:
> > > >
> > > > > I understand. But I wasn't at the event. I just wanted to
> voice my
> > > > > need for AJA IoHD support while the subject is hot:
> > > > > "Put me down for an order of AJA IoHD to go and no
> > > > > anchovies . . . . . ;)"
> > > >
> > > > Anything AJA built specifically for FCP will be very unlikely to
> > > have a use beyond that (because of the nature of deals with Apple)
> > > Something very similar with DNxHD otoh, might well be possible.
> > > >
> > > > Philip
> > > >
> > > >
> > > > Philip Hodgetts
> > >
> >
>
>
>

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