Thursday, July 14, 2011

[Avid-L2] Re: Avid live to edit

 

Awesome recap. Thanks Paul.

LJ

--- In Avid-L2@yahoogroups.com, "paul.hartel" <phartel@...> wrote:
>
> Naw, don't think so, except you should probably add the bit about the disclaimer: not everything we saw was necessarily going to be available in the near future, (or ever)...but maybe, sorta, probably, wink-wink, nudge, nudge.
>
> Spoke with some of the Avid execs afterwards, they do seem intently serious about listening to us, and to making the product much more open. Enjoyed the opening conversation and the frankness of the two panelists (sorry, didn't take notes - Alan Bell was one, the other the editor on HUNG - ) who pretty plainly said they'd switched to fcp in the past because of cost. Hopefully Avid can find a way to keep lowering the barriers to use and remain profitable - but seriously, if Adobe can do it, Avid should be able to make it work with a lot of 3rd party suppliers. Will say that there's no excuse for students not to try MC, and ProTools for that matter. At 295 a pop with 4 years of upgrades, the software should get into the hands of every fribben interested student - high school or college. Also make a helluva gift under the Christmas Tree. (You'd probably have to do a gift-card kind of thing for parents though, who wouldn't have the requisite student ID to buy it directly for their kids. Still, an idea.)
>
> I sat next to a serious FCp user (and spoke to Shane Ross for a while, too - different FCP user, but y'all know, serious) anyway, he was sharing his experience with the trial version he's downloaded and I just tried to encourage him along. It's always surprising to me when I hear fcp'ers complain that the Avid interface is so different, the two have never seemed that different to me - I'm talking look, not necessarily features.
>
> Was great to see Red Giant in the lobby demoing a beta version of their Looks plug in for Avid, although I wouldn't hold my breath for the release. As "Harry" said, they're a small company, and they're working on it.
>
> Moto has some interesting boxes, like the AJA stuff. Speaking of AJA, when they flashed the KONA3 card on screen during the presentation the crowd ate it up. Don't know when, but sometime sooner than later, another option.
>
> Was a large crowd, although I suspect heavy with editors. I kept hoping there were a lot of supers there, or producers, and perhaps there were, although obviously some of them do listen to an editors rec when price is not a deal breaker. At the moment, too, Avid gots some breathing room. I'm not the only one who said: don't blow it.
>
> Thanks are due them, too, for throwing a nice, classy, evening. Food, drink - as they usually do - but kudos. Always appreciated. And for those who missed the Warner Brother's Museum, right off the Lobby there - you missed something special. Just inside the door, to the right, in the display case: Five Oscars. The second from the left: the Best Picture Oscar for Casablanca.
>
> That's something you don't see every day. Sweet.
>
>
> paul hartel
>
>
> --- In Avid-L2@yahoogroups.com, David Dawkins <dawk2@> wrote:
> >
> > Was anyone @ WB for the presentation
> >
> > Coming new UI http://t.co/1qO6mpC
> > new interface, WILL NOT lose known features, keyboard short cuts, etc.
> > 64 bit
> > DNxHD444
> > 3D, 7.1, Kona, Decklink, Matrox, Bluefish support coming soon
> >
> > Avid's educational plan is great $295 gets you 4 years of upgrades
> > applies to Sibelius, Media Composer & Pro Tools
> >
> > Did I miss anything?
> >
> > DD
> >
>

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