Friday, June 24, 2011

Re: [Avid-L2] What will Avid do? [plug ins]

 

All this from the guy that said FCP X wouldn't be based on iMovie... :-)

The underlying code may be different, but if it LOOKS like iMovie, SMELLS like iMovie and TASTES like iMovie...

Oh yeah, and if the only thing it can IMPORT is iMovie... :-)

If you can import from iMovie and NOT from ANY PREVIOUS VERSION of FCP, then what does that tell you about who your "mother" is?

By the way, Philip, that doesn't mean I don't like you.

Steve Hullfish
contributor: www.provideocoalition.com
author: "The Art and Technique of Digital Color Correction"

On Jun 24, 2011, at 11:39 AM, Philip Hodgetts wrote:

> FWIW, it seems like Apple are not speaking directly, but allowing those of us who got briefings (mine much later than Larry's) got given "strategic hints" that were clearly not under NDA. A way of hinting without breaking that Apple cone of silence.
>
> And then they released the SDK for FXplug 2.0 on Tuesday afternoon. Apple had worked with two developers to "debug" the new SDK and its documentation et al. That's the normal process: something is private first, then gets opened. Likewise the workflow stuff. We've found some real evidence that it's coming and is obviously quite close to ready.
>
> There are changes to support the new workflow - motion to FCP X - which gives preset and live scrubbing support.

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