Tuesday, May 17, 2011

[Avid-L2] Re: Hopeful news for Symphony

 

Avid bought DS in a panic move to keep Sony from getting them. That would have given Sony a competing product for the Symphony which Avid had put so much R&D into.

Then Avid had two competing products and there was some real internal debating back and forth over which of the systems Avid would bet the future on. This cost Avid several years of valuable development time on either product.

When they knew they needed to go HD, the debate over the pain of taking Symphony HD or the pain of integrating DS into the Avid workflows was the big debate. All of this I have heard from former Avid employees.

I believe when they ran the DS HD and said Symphony HD would never happen, that they probably believed that. I also believe that the difficulties in getting DS fully integrated, along with blowback from customers who didn't want to retrain their workforce, led to Avid reconsidering the Symphony for HD.

I do know that when the Nitris was designed, support for Symphony was part of the planning. So even though it came out as DS only, the intention was there to bring Symphony HD out eventually.

Flashing to the present, Oliver laid out a very thoughtful response on the probable future of DS a few posts back.

--- In Avid-L2@yahoogroups.com, "ksirul" <kenavid2@...> wrote:
>
> Didn't Avid buy and repackage DS as their HD solution? I thought that's when the initial EOL of Symphony talk started. That was a big thing. If you wanted HD you had to learn DS or go to another product.
>
> KEN
>
> --- In Avid-L2@yahoogroups.com, "oliverpetersvidy" <oliverpeters@> wrote:
> >
> > > chris magid wrote:
> > > of our OS X Smoke.
> >
> > I'm curious. With all of your thoughts about Symphony, what do you think an Avid "finishing" editor should look like? In some ways, this is what Avid tried to do with DS and the MC-centric user base slapped them down for it. "MC-izing" the interface simply didn't make either DS nor MC editors happy.
> >
> > How does Smoke-OSX stack up in this scenario? Why not just dump your Symphonies in favor of an all-Smoke environment?
> >
> > Is there really a market for an enhanced Symphony outside of long-form conforming? I mean, speaking strictly from my Florida-based point-of-view, I see no market at all for this type of product in my neck of the woods. There is certainly a need, but no one controlling the purse strings willing to spend more than they currently do for FCP/MC Soft/CS.
> >
> > - Oliver
> >
>

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