The price doesn't really matter. Apple is the 3rd largest corporation in the world. They're bigger than Microsoft and nearly as big as Exxon. They have more than $50 billion in CASH sitting in the bank, waiting to be spent. That cash just sitting there with nothing to do is nearly 60 times the ENTIRE market capitalization of tiny Avid. Apple product introductions are routinely featured on the front page of the New York Times and the Wall Street Journal.
So this would be a notably understated way for them to introduce a new version of a product which is among the most important in our industry.
On Apr 5, 2011, at 7:36 PM, Philip Hodgetts wrote:
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> On Apr 5, 2011, at 4:30 PM, johnrobmoore wrote:
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>> If the rumors are true I wonder if it's cheaper for Apple to buy out the Swap meet than pay for a booth at NAB. I'm guessing it's cheaper to buy the swap meet but I'm not up on what a booth costs on the exhibition floor. I'm curious why people are so compelled to pay money to see sales pitches at the swap meet.
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> Show Booth - $5-10 million; Supermeet <$1/2 million to buy out Supermeet.
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> Doing it all at the last minute and screwing the event's sponsors. Priceless.
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