> Frank Capria wrote:
> Game on.
Ironically, your timing may be great.
There are a lot of indications that Apple has tired of the "traditional professional" user, simply because these users are unwilling to jump on the cutting edge of things. This particularly pertains to Hollywood-level features and TV shows. I think they see the "new professional" video user as folks like video journalist/one-man-band/predators. Add to that, the whole slow of wannabe (non-studio) filmmakers, a lot of corporate video users and others. I think the fact that their PR effort tied into A-list film editors has been non-existent or late at best for the last couple of years is one obvious signal.
If the rumors/predictions are true about FCP8/FCPx/FCP?, then it's going to be a version that many professional editors might think twice about jumping over to. Traditional post might well be a market niche Apple is willing to sacrifice, if the new version has a broader application to the "new pro" as they see it. But for "traditional pro" users as those on this list and the FCP-L, look at things like L&C (gone?) or offline-online workflows when the new version finally does come out. Will the updated model serve your needs?
Hopefully at that point, Avid will get around to being able to natively write Pro Res files, as that could be the legacy that lives on for many pro users. Right now that's a no-go unless FCP/FCS is installed on a system. For better or worse, Pro Res is becoming a bit of a de facto standard.
- Oliver
Sunday, March 6, 2011
[Avid-L2] Re: Milestone
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