[Avid-L2] Re: OT Was attention to detail Now Broadcast Weenies

All true to some extent Dennis - but also quite a bit of a cop out and a
huge over simplification.

There's nothing in "Monk" that couldn't be on Broadcast. "Battle Star
Galactica" is much better written than "V" and could easily be on
broadcast with a slight bit of editing. MASH and the Simpsons didn't make
their shows broadcast records by using nudity and language, but by clever
and intelligent writing. ER was at it's best when it's writing was sharp,
and at it's worst when it did "Good Looking Doctors in love." Family Guy
and American Dad push the line every week but succeed mostly due to their
sharp writing.

I can go on and on. Good storytelling is good storytelling, and given a
chance, people will watch. Blaming it on an inability to show sex and
swear is a cop out.

ER is still running. More than 10 years of residual income. Same for "Law
and Order". How many people are going to want to watch Season 4 of
"Biggest Looser" in 2015?

Mark

>
> On Dec 31, 2009, at 9:11 AM, Mark Myers wrote:
>
> > Can you say "Network executives have the independent thinking ability
> of sheep?"
> > How about "If one show is good, 10 shows will be better"
> > or "How can I milk one more time slot out of this tired idea..."
> > And then they are shocked when viewers flee broadcast for cable.
>
> I observe:
>
> While all you say is true, let me delve deeper into your point. The
> fundamental reason broadcasting is now second to cable: More choices
> with fewer restrictions. Cable operators encourage producers to push
> the envelope because they can more afford to do it. Since broadcasting
> by its very nature must try to appeal to everybody (because everybody
> can receive it for free), they must be cautious not to offend any part
> of that vast diversified audience. Cable is actually 'narrowcasting'
> for a fee. Many separate channels that each have a smaller more
> targeted audience, which adds up to a larger broader audience in total.
> Each of these targeted channels can risk taking a chance on a "Mad
> Men" or a "Rescue Me", or more recently, a "Men of a Certain Age",
> programs that broadcast networks cannot risk airing. The smaller cable
> nets can take the risk because there's less at stake if it goes wrong
> and doesn't gain a sustainable audience. Additionally, due to the
> nature of cable as 'pay TV', cable nets are somewhat off the hook if a
> few curse words or nudity get on the air. All this points to a
> continued growth of cable while there appears to be nothing to stop
> broadcasting's decline.
>
> Dennis Degan, Video Editor-Consultant-Knowledge Bank
> NBC Today Show, New York
>
>

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