Re: [Avid-L2] Re: Why isn't Avid marketing all over this story? Now Native RED space

Oliver, thanks for your considered insight. At the end of the day we
just want to do our stuff in house at a price point that we can make
money on, at this stage that is the RED Camera, FCP, REDRocket card
and COLOUR. If anybody comes along with a system that Is better at
those price points, we will look at it. The only person that knows If
that may be DaVinci is Grant Petty, and he ain't talking. TWT

But how ever way you cut it, we want to stay in RED Space without
having to rerender and right now the closest to that is on FCP. If you
Avid folk don't want that, that's fine too. As I have said if Avid
offers such a solution at a comparable price point I would consider it.

Ian Wilson
Colortape Productions
Ian@colortape.tv
0418 327 082
Via iPhone

On 06/10/2009, at 12:36 AM, "oliverpetersvidy" <oliverpeters@oliverpeters.com
> wrote:

> Ian,
>
>> Oliver, do you really think Da Vinci would be on
>> the market if it was selling?
>> Ian Wilson
>
> I'm not sure that's a given. For example, take a look at Quantel.
> They did a leveraged buy-out from Carlton in 2000. This past year
> was their most profitable since that buy-out. They have come on
> quite strong in DI and news/broadcast servers, but it's a company
> that many would have argued could not survive the desktop world. Re-
> establishing the company based on new core R&D developments
> (Generation Q technology) gave them a new life.
>
> In the case of DaVinci, they have been encumbered by proprietary
> hardware in the 2K systems and existing support contracts. The first
> thing BMD did was wipe that legacy out. Now this doesn't make 2K
> customers happy, but it may well be a required survival move.
>
> As I understand it, Resolve is "software only", but it actually runs
> on a very optimized cluster of Linux boxes. You can't simply
> replicate that performance with a card today or even in the next
> couple of years. If you don't have performance, you don't buy a
> DaVinci. Resolve is "software only" in the same way that Flame and
> Lustre are "software only".
>
> Second is the issue of telecine support. A lot of DaVinci customers
> are grading from telecines, i.e. direct from the negative or print.
> That's a lot more involved there than grading from scans or files or
> even videotape. My point is that the items that make a DaVinci
> desirable to customers cannot be easily reduced in cost.
>
> There are already two other vendors making desktop grading tools who
> could easily step in if they wanted to. That's FilmLight and IRIDAS.
> FilmLight has a version of BaseLight that runs on a MacBook Pro.
> They will only sell this software app to customers who own a full
> system. IRIDAS maintains a pricing model like Final Touch used to:
> very expensive and tiered around resolution. Both companies could
> easily decide tomorrow to sell a 2K-and-higher grading app for $1K
> if they felt it made sense. I maintain again that it doesn't,
> because Apple chose to give away Color with Studio.
>
> Then there's also Synthetic Aperture who sells a powerful standalone
> version of Color Finesse. It basically works like Color, but they
> were unfortunate in bringing it to market right when Color was
> bundled by Apple.
>
> So, if you go back to everything that Grant has publicly said, his
> intention at this point is to maintain DaVinci as a high-end
> product. We'll see if the market proves him right.
>
> Cheers,
> Oliver
>
>
>
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>
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>
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>
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>
>
>

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