Re: [Avid-L2] Re: Why isn't Avid marketing all over this story?

Who's Allen? just jokeing

Ian Wilson
Colortape Productions
Ian@colortape.tv
0418 327 082
Via iPhone

On 06/10/2009, at 5:39 AM, "oliverpetersvidy" <oliverpeters@oliverpeters.com
> wrote:

> David,
>
>> David Dodson wrote:
>> Being a post production professional now means being a little
>> like a circus act in which you're riding a unicycle across
>> a tight rope while juggling chain saws.
>
> I think that's really the crux of the difference between FCP and
> Avid (or at least Media Composer). As editors, we all like to think
> our favorite tool has the best cutting features, but in reality none
> of that matters in selling the product in today's environment.
>
> Aside from the every popular issue of price, it really comes down to
> which system is perceived as doing the best job in juggling formats.
> More often than not this is from an online-only, not offline-online,
> POV. When you look at how things like mixed file formats, native
> media mounting, mixed frame rates and speed ramps are handled by
> BOTH NLEs, it's hard to see how any of this can be bulletproof in
> the traditional offline-online flow. That's really the challenge.
>
> When I have discussed NLE upgrades with clients, they often don't
> see themselves as purchasing an EDITING machine. Rather, they see it
> as the purchase of a MULTIMEDIA station. That's where Apple has thus
> far succeeded wonderfully. That's the uphill marketing battle for
> Avid, because quite frankly, 95% of the world's NLE purchasers
> couldn't care less what the "Ellen" show uses for editorial.
>
> - Oliver
>
>
>
> ------------------------------------
>
> Search the offical complete Avid-L archives at:
>
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>
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>
>
>

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