Re: [Avid-L2] Re: Why isn't Avid marketing all over this story?

AMEN ! ! !

Could NOT have said it better.

----- Original Message -----
From: "Steve Hullfish" <Steve@veralith.com>
To: <Avid-L2@yahoogroups.com>
Sent: Tuesday, October 06, 2009 1:07 PM
Subject: Re: [Avid-L2] Re: Why isn't Avid marketing all over this story?

> To get REMOTELY back on topic for this thread - though not all the
> way back to ELLEN:
>
> The really pathetic thing about some of the big misunderstandings
> about Avid's workflow is that it's ALL CAUSED BY AVID.
>
> The fact that Philip thought that the workflow for RED was bad was
> due to reading Avid's OWN DOCS! Now, I don't deal with a lot of RED
> stuff myself, but if it is indeed so easy that even a caveman can do
> it, then Avid should have some simple documentation that supports
> that AND SERVES AS A RALLYING CRY!
>
> I'm working on a piece for a high-profile national magazine and the
> VFX supervisor was saying "THANK GOD FOR AVID, because the workflow
> with anyone else on this (primetime series) would be a nightmare."
> Yet, intelligent, well-informed AVID CUSTOMERS think that the
> workflow sucks.
>
> The sad, sad thing about this is that this is partly because Avid
> laid off most of the really good documentation writers that they used
> to have. Avid documentation used to be award-winning. Now it's
> confusing and a turn-off to its loyal customers.
>
> The Avid Marketing Weasels must learn that Marketing can be about
> stuff other than advertising. Getting the right message out to the
> right audience needs to start at home.
>
> Steve Hullfish
>
>
>
> [Non-text portions of this message have been removed]
>
>
>
> ------------------------------------
>
> Search the offical complete Avid-L archives at:
>
> http://archives.bengrosser.com/avid/
>
> Avid L2, Where the Answers are.Yahoo! Groups Links
>
>
>

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