[Avid-L2] Re: Why isn't Avid marketing all over this story?

Steve- as much as I love to take shots at the foolishness that lives (lived) in Avid's PR department, this one may not be on them.

When a larger scale client sets up a deal with Avid, there is a discussion about PR. Avid would love to point to anyone and everyone who gets a large install, or converts from a bad time with the competition. And typically there are financial carrots offered for such gems. If the client is not interested, or in some cases has specific corporate policy forbidding such disclosures for the sake of PR for a third party company, then Avid's PR department has their hands tied.

If things go viral, or come out through a path like this one seems to- people talking to people, talking to industry wags, getting to print, then that's not Avid breaking a confidentiality agreement.

Because while a lot folks have derided Avid for their "Confidentiality clauses" in the past, they are just as beholden to them when a client's legal department decides they need certain verbiage and guarantees in the sales contract.

I would be pretty damn certain that there's a parent corporation here that doesn't feel the need for anyone to "tell this story" to everyone out there. Especially when it looks like your own folks made some poor decisions regarding HD conversion, and it wound up costing a pretty penny. I somehow doubt that despite it being the Ellen show, Apple didn't offer them any kind of cash back on their gear.

JDS

--- In Avid-L2@yahoogroups.com, Steve Hullfish <Steve@...> wrote:
>
> http://www.linkedin.com/news?viewArticle=&articleID=73043348&gid=117372&articleURL=http%3A%2F%2Fwww.studiodaily.com%2Ffilmandvideo%2Fcurrentissue%2FFrom-Avid-to-Final-Cut-and-Back-Again-for-Ellen_11309.html&urlhash=1YAN&trk=news_discuss
>
>
> Ellen was on Avid, then went to FCP, and then came back to Avid. I've
> got $100 that more people know that Ellen switched to FCP than people
> who know it switched BACK.
>
> Dear Avid Marketing People,
> Are you awake? Are you alive? Have you all been (justifiably) laid
> off? S

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