[Avid-L2] Re: Why isn't Avid marketing all over this story?

The sad fact is (or Sad Facts are) is that there is so much more out there in the "moving digital" world that Avid seems to have ignored, that one show does not really mean much. Avid has to get off this "see how big we are in LA" kick and get down to the grass roots so as to re-gain traction. What does "Ellen" have to do with the majority of communicators out there? Not much to most, nothing to me. Admittedly, recent events have shown they understand the issue, and the new release is strong, but it's gonna take a while. It also still amazes me that people piss and moan over a $299 upgrade to a very strong MC4...another thread.

I am in the finishing stages of a P2-shot PSA on Avid (via AMA) and it works fine. The next one in line is a Red project (spot and viral) that will go the FCP route, exactly the workflow Oliver Peters posted about for his Honda spots months ago. Both work, image looks great, clients are happy and I really don't care what platform I am on for this type of work. Love my Avid, but how can they make it a no-brainer for me to always use their product, like before FCP 4.

Perhaps Avid should just focus on film and broadcast and leave the rest to Apple and Adobe?

sw...I think that was kinda back on topic...I think...

--- In Avid-L2@yahoogroups.com, Steve Hullfish <Steve@...> wrote:
>
> To get REMOTELY back on topic for this thread - though not all the
> way back to ELLEN:
>
> The really pathetic thing about some of the big misunderstandings
> about Avid's workflow is that it's ALL CAUSED BY AVID.
>
> The fact that Philip thought that the workflow for RED was bad was
> due to reading Avid's OWN DOCS! Now, I don't deal with a lot of RED
> stuff myself, but if it is indeed so easy that even a caveman can do
> it, then Avid should have some simple documentation that supports
> that AND SERVES AS A RALLYING CRY!
>
> I'm working on a piece for a high-profile national magazine and the
> VFX supervisor was saying "THANK GOD FOR AVID, because the workflow
> with anyone else on this (primetime series) would be a nightmare."
> Yet, intelligent, well-informed AVID CUSTOMERS think that the
> workflow sucks.
>
> The sad, sad thing about this is that this is partly because Avid
> laid off most of the really good documentation writers that they used
> to have. Avid documentation used to be award-winning. Now it's
> confusing and a turn-off to its loyal customers.
>
> The Avid Marketing Weasels must learn that Marketing can be about
> stuff other than advertising. Getting the right message out to the
> right audience needs to start at home.
>
> Steve Hullfish
>
>
>
> [Non-text portions of this message have been removed]
>

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