Thursday, October 22, 2009

[Avid-L2] Re: Rookie TC question

Not sure where you heard about a 30 sec spot being 29 secs. If I'm paying for my spot time I want every second I paid for so unless the broadcast is going to charge 1/30th less for my add time I'm going to demand a full 30 secs. Promos are another thing since they are sort of in house and self serving.

--- In Avid-L2@yahoogroups.com, Steve Hullfish <steve4lists@...> wrote:
>
> Well, the frames are dropped in the NAMING of the frames, as you know,
> and not in the actual frames themselves. My analogy is that drop frame
> time code is like a skyscraper hotel where there's never a 13th floor.
> Of course floor 14 is ACTUALLY the 13th floor, but they named it 14.
> That obviously doesn't mean that there's a one floor hole in the
> skyscraper, or that just because you have a penthouse on the 21st
> floor, you're not REALLY only on the 20th floor.
>
> To know if you have a 30 second spot in a df sequence in Avid, you
> just have to mark the beginning and the end of the spot and look at
> the duration, really. Nothing else matters in df, because df is
> designed so that the REAL time matches the TC time. In ndf tc, the
> timecode time is actually about 3 seconds LONGER than real time on an
> hour long show, but that has no relevance to a 30 second spot.
>
> I think things are changing in the broadcast world - not about the
> nature of timecode, but about the length that "30" means. I think if
> anything broadcasters are shortening the real length of spots, so I
> can't believe you'd want to go all the way to ;02, just because that
> means you have a 30;01 spot since the ;02 at the beginning is an
> inclusive time (inclusive of the frame at ;02) and so is the ;02 frame
> at the end. I think that some broadcasters are trying to get
> advertisers to deliver at 29 seconds now instead of 30. I've never
> actually delivered a 29 second spot, but I swear I heard something
> like that recently. I usually try to bring spots in either exactly at
> 30 or 2-6 frames under.
>
> In 30 seconds there really aren't any dropped frames - I guess there
> are, depending on where you actually have the in and out point, but in
> your case the frame has been dropped PRIOR to starting the spot,
> because it dropped the frame just prior to your in-point, which is why
> you can't mark an in at the "real" top of the hour or minute (;00).
>
> That being said, I think I've mentioned on here that I had an old
> client that told me he wanted his spots to all be 31 seconds long so
> that they are intentionally cut off at the end. I'd do what your
> client says to do. It's their call if they want that extra frame or
> two. Personally, I'd end it at ;29 or ;28.)
>
> So the only thing that actually matters is the actual duration of your
> edit, not the start or stop time.
> On Oct 21, 2009, at 9:35 AM, Rick wrote:
>
> > After a billion years in the business I'm being told that when I
> > layback a thirty second spot on a dropframe tape and it starts at
> > 1:00:00;02 it should end at 1:00:30;02 and not at 30:00. This goes
> > against everything I was taught way back yonder in the 2" to 1"
> > transition days.
> >
> > So, was I told wrong back then, or now? This is the first time I've
> > had someone say it should end on 02. Wouldn't that then be defeating
> > the purpose of dropping frames?
> >
> > Rick Emery
> > www.rickemery.com
> >
> > [Non-text portions of this message have been removed]
> >
> >
> >
>
>
>
> [Non-text portions of this message have been removed]
>


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