Sunday, August 17, 2014

Re: [Avid-L2] Most popular editing software

 


On Aug 17, 2014, at 8:51 AM, switthaus@mac.com wrote:

> How does Avid get these folks to consider MC? The fact that "Honey Boo-Boo" was cut on Avid (as an example.  I have no idea what HBB was cut on) is not going to make these kids jump up and down.  Neither is the fact that NBC News cuts it's stories and promo's on it.  Tell them "why".  The answer to that question is over my pay grade.

I offer:

I'll tell you why.  NBC News chose Avid because of the complete infrastructure of ingest/edit/playout plus media management & archiving that is all well-developed proven technology.  Sure, others may have editing software, but nobody else has such a complete end-to-end handle on how to manage media like Avid does.

Dennis Degan, Video Editor-Consultant-Knowledge Bank
    NBC Today Show, New York


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Posted by: Dennis Degan <dennyd1@verizon.net>
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