Sunday, August 17, 2014

Re: [Avid-L2] Most popular editing software

 

Oh please Steve you are throwing the baby out with the bath water.  SHARK WEEK is primarily Avid.  I should know, I had the opportunity to online "When Fish Attack" a few years back and it was all Avid.  If Avid marketing can't see the PR opportunity of Homicidal Trout I think they are up the doo doo creek surround by killer fish.Avid PR I have several fish hats and could be available for an interview.  I'd gladly recount how Avid helped me master the fish wipe.  ;-)

---In Avid-L2@yahoogroups.com, <steve4lists@...> wrote :
If Honey Boo Boo is cut on Avid, then I'm getting an Avid today!
Steve
On Aug 17, 2014, at 7:51 AM, switthaus@... [Avid-L2] <Avid-L2@yahoogroups.com> wrote:

 

"And don't write off FCP X. I'm seeing pushback out there. Some talented people are falling in love. Time is on Apple's side. It's very interesting."

Yup.  Almost all my short form work has gone there, and it works really really well for me ("little guy/one man band").  I see a lot of young graduate students learning X very quickly or dumping Premiere and going to X.  To these guys, Final Cut Pro is X, not Legacy.  Another reason I just deleted all FCP-Legacy from 21 edit systems.  No one coming in knows about Legacy.  They know about X.   
How does Avid get these folks to consider MC? The fact that "Honey Boo-Boo" was cut on Avid (as an example.  I have no idea what HBB was cut on) is not going to make these kids jump up and down.  Neither is the fact that NBC News cuts it's stories and promo's on it.  Tell them "why".  The answer to that question is over my pay grade.
Apple didn't create X for old bastards like me.  It has the cash to wait us out.  I think we are just starting to see why and how Apple created X.

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Posted by: bigfish@pacbell.net
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