Saturday, April 14, 2012

[Avid-L2] Re: News: Avid Offers Unprecedented Limited-Time Symphony 6 Crossgrade Promotion

 

Well Scott, as usual we disagree. You have this notion that no one will ever want a two tiered product line. But even Apple, kings of simplicity and marketing prowess disagree with you. For example:

iMovie - FCP X
iPhoto = Aperture
Garage Band - Logic Pro

These are example of lower cost products, potentially feeding a higher cost product line which can drive more R&D dollars to develop the features that only the higher cost system users might need. Using this model, MC for the masses, and Symphony with ever increasing higher end feature sets makes a lot of sense.

Of course the caveat is that Avid hasn't been developing the feature set for Symphony for a loooooonnngggg time. However, if we are to take Dave at his word (and knowing Dave I do), then we are going to see this history change.

--- In Avid-L2@yahoogroups.com, "haus" <switthaus@...> wrote:

<<As tight as Avid is now, it would be an interesting exercise to create one GREAT product to focus on, rather than trying to figure out how to make the two different. It may be easier to make one than keep two.>>

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