Two tiered product line is fine if the products are different. MC and Symphony are not different enough. Sadly, we are not talking Flint and Flame here or even iMovie and FCP.
The current Avid situation hardens back to the Xpress and Media Composer days. Confusing products, pricing and upgrades. Finally Avid did the right thing and killed Xpress. That should happen now with Symphony (or DS, if Symphony can get all those features). Terry, it seems more and more you are a voice in the wilderness to keep the products separate. Look at Avid's performance. It's not working. Time to try something different.
--- In Avid-L2@yahoogroups.com, "Terence Curren" <tcurren@...> wrote:
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> Well Scott, as usual we disagree. You have this notion that no one will ever want a two tiered product line. But even Apple, kings of simplicity and marketing prowess disagree with you. For example:
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> iMovie - FCP X
> iPhoto = Aperture
> Garage Band - Logic Pro
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> These are example of lower cost products, potentially feeding a higher cost product line which can drive more R&D dollars to develop the features that only the higher cost system users might need. Using this model, MC for the masses, and Symphony with ever increasing higher end feature sets makes a lot of sense.
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> Of course the caveat is that Avid hasn't been developing the feature set for Symphony for a loooooonnngggg time. However, if we are to take Dave at his word (and knowing Dave I do), then we are going to see this history change.
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> --- In Avid-L2@yahoogroups.com, "haus" <switthaus@> wrote:
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> <<As tight as Avid is now, it would be an interesting exercise to create one GREAT product to focus on, rather than trying to figure out how to make the two different. It may be easier to make one than keep two.>>
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