Re: [Avid-L2] Avid Percent of NLE sales compared to FCP

Philip got the 13% figure from page 3 of Avid's most recent 10-K, not their
10-Q:

"Sales of professional video-editing products accounted for approximately
13%, 13% and 14% of our consolidated net revenues for 2010, 2009 and 2008,
respectively."

http://ir.avid.com/secfiling.cfm?filingID=896841-11-22

On Fri, Jul 8, 2011 at 3:42 PM, Steve Hullfish <steve4lists@veralith.com>wrote:

> **
>
>
> Continuing Philip's discussion of the amount of NLE sales of Avid, I tried
> to do some research to confirm his statements, but I didn't get too far.
> Maybe Philip is a better auditor than me. Years sitting in an edit chair
> have dulled my accounting skills.
>
> Philip, I can not find a specific direct percentage or sales figure number
> for MC/Symphony/DS in the 10Q document. Not sure where you're coming up with
> the numbers. I see percentages for video products, audio products and
> services... Where is the specific breakdown of NLE sales you are citing?
>
> Plus, as I pointed out in my earlier post, without Media Composer or
> Newscutter or DS or Symphony, the rest of Avid's product line would die an
> immediate and sorry death, because they're all tied to the core NLEs.
>
> However, when they killed Apple's NLE, the rest of the company continues
> unimpeded by the loss. FCP doesn't mean anything when selling iTunes music,
> iPhones, iPads and iPods. It probably has a VERY small effect on selling
> MacBookPros and MacPros. We may have to circle back on this if Apple ever
> releases REAL sales numbers for FCP X. I bought it the first day, so I know
> there's at least 1 sale. Of course, many asked for their money back... I
> would have, but I'm enjoying my new toy in some ways.
>
> This is similar to my professional situation. I've written four books. The
> amount of money that they've generated - despite their success - barely
> earns me minimum wage for the years it took to write them. However, I have
> landed consulting and training gigs from those books that more than makes up
> for it, so even though my book earnings are a miniscule portion of my annual
> income, they actually end up generating something close to half of my income
> incidentally. (Please don't tell my publisher though, or they'll ask me to
> pay them for writing the next book.)
>
> I'd love to be proved wrong on this, and I'm not saying I'm a business
> major. I've been sitting in a dark room surrounded by glowing monitors for
> 25 years and it may have killed my business sense.
>
> Steve Hullfish
> contributor: www.provideocoalition.com
> author: "The Art and Technique of Digital Color Correction"
> co-author: "Color Correction for Video: revised edition," "Avid Xpress Pro
> Editing Workshop" and "Avid XpressDV On the Spot"
> presenter: Class On Demand's "Complete Training for Avid Media Composer"
> AND "Complete Training for Apple Color"
> www.classondemand.net/media/final-cut-training/color01.aspx
>
> [Non-text portions of this message have been removed]
>
>
>

[Non-text portions of this message have been removed]

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