On Jul 8, 2011, at 12:42 PM, Steve Hullfish wrote:
> Continuing Philip's discussion of the amount of NLE sales of Avid, I tried to do some research to confirm his statements, but I didn't get too far. Maybe Philip is a better auditor than me. Years sitting in an edit chair have dulled my accounting skills.
>
> Philip, I can not find a specific direct percentage or sales figure number for MC/Symphony/DS in the 10Q document. Not sure where you're coming up with the numbers. I see percentages for video products, audio products and services... Where is the specific breakdown of NLE sales you are citing?
I quoted and linked to the source on the blog post http://www.philiphodgetts.com/?p=3997 because I always cite sources (in the blog, which is where my real thinking happens)
http://investing.businessweek.com/businessweek/research/stocks/financials/drawFiling.asp?docKey=136-000089684111000022-3C27VVKJ1SINB6595AU44VLBCO&docFormat=TXT&formType=10-K
But that may not link - seems to always go to Bloomberg's home page. Search for Avid, March 2011 10-K filing and search for" video-editing products" and you'll find my quoted piece:
"Sales of professional video-editing products accounted for approximately 13%, 13% and 14% of our consolidated net revenues for 2010, 2009 and 2008, respectively."
>
> Plus, as I pointed out in my earlier post, without Media Composer or Newscutter or DS or Symphony, the rest of Avid's product line would die an immediate and sorry death, because they're all tied to the core NLEs.
You've stated that but provided no substantiation, so at this point it's an unsubstantiated assertion.
>
> This is similar to my professional situation. I've written four books. The amount of money that they've generated - despite their success - barely earns me minimum wage for the years it took to write them.
More old school thinking :). Every book I write and self publish makes me a very, very decent hourly rate on the work I put into them. Getting published via an old school publisher is for minimum wage thinking.
> However, I have landed consulting and training gigs from those books that more than makes up for it, so even though my book earnings are a miniscule portion of my annual income, they actually end up generating something close to half of my income incidentally. (Please don't tell my publisher though, or they'll ask me to pay them for writing the next book.)
Guess what, I get all that benefit *and* make good money on the writing.
>
> I'd love to be proved wrong on this, and I'm not saying I'm a business major. I've been sitting in a dark room surrounded by glowing monitors for 25 years and it may have killed my business sense.
If you're still publishing through an old-school publisher, yes.
Philip Hodgetts
President, Intelligent Assistance
Conquering the metadata foundations of Final Cut Pro X http://bit.ly/mBDqIY
Personal Blog http://philiphodgetts.com
Cell 818 335 3916
If you want to donate to Red Cross quake relief, you can do so through your cell phone. Text redcross to 90999 to make a $10 donation. It will be on your next cell bill.
No comments:
Post a Comment