Gary, you confirmed my point that Avid has established a pricing structure that at face value is losing money. The $275/year price you detailed is over $100 less than the current perpetual renewal and close to half what that perpetual renewal will be in one week. Avid is coercing people to subscription with significantly lower prices. In my original post I asked "why?". Considered alone that's contrary to basic capitalism. Something is motivating this aggressive loss-leader migration that isn't being discussed. That "something" obviously has greater value than what they are losing with each subscription renewal versus what they would gain from each perpetual renewal. I'm curious what that is.
Cheers,
Karl Knowles
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