On Aug 16, 2014, at 10:44 PM, Jay Mahavier jay_mahavier@earthlink.net [Avid-L2] <Avid-L2@yahoogroups.com> wrote:
It may be the case that there was a specific intention to not make a traditional professional editing system.
Actually, that was explicitly not the intention. FCP X is not competing with Avid at all. In fact, it competes with no one since there is no other product like it. FCP X is an attempt to do something no one else has come close to achieving: professional level tools and quality in a product so simple and intuitive that amateurs can use it productively. It is for the Go Pro/DSLR/YouTube/Indie market.
The danger for Avid is not that FCP X will steal it's current market, but that the current market cannot sustain an entire company, and FCP X will have locked up the markets where all the money is.
That is Apple's plan. Their only competitor is Adobe.
Avid's competitor is the future.
Cheers,
tod
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Posted by: hoplist@hillmanncarr.com
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