You could choose to view it that way or you could pay attention to what Avid are saying and realise that they are coalescing existing product (which we sell every day, thanks for your concern!) into a coherent strategy and are working actively to derive structured feedback from the users, resellers and third party devs to better direct their R&D spend within this structure.
Part of it is improving and re-imagining how Media Composer develops by paying closer attention to actual users of the product (like reading Job's excellent list) but another is figuring out how to better grease the digital production line that makes customers the money to further invest in Avid solutions.
I have been at the reseller game for nearly seventeen years and worked for Avid before that so I have seen things come and go and Avid's fortunes ebb and flow. Talking to Louis and listening to internal gossip among Avid employees makes me think this may be starting to go somewhere meaningful.
As a reseller we have a lot of principals and get to see a lot of companies do their thing. Avid are a good company and have some great products which they spend a lot of time trying hard to get right for their customers. However, they have a lot of customers in a lot of different areas which makes keeping them all happy all the time very very hard. The current management seem to have a better handle on how to set about doing this but, make no mistake, it is a very difficult task.
Rupert Watson
+44 7787 554801
> On 17 Apr 2014, at 22:50, "Steve Mullen" <dvcinlv@gmail.com> wrote:
>
> "New market positioning "Avid everywhere" is just a nice story, but I don't see real products and solutions behind it.
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