Re: [Avid-L2] More folks are panning the 4K push

I'm not denying that people are shooting 4K. I'm not denying that production professionals are ASKING for 4K cameras. The question is "Is it really necessary?" What does additional resolution buy you? I TOTALLY get what additional color space or additional exposure latitude gets you. I get what additional control over depth of field gets you. But when you get to the limits of the human eye's ability to resolve data, or to the ability of the informational infrastucture of the world to deliver that data, then you wonder how important the resolution is, unless you're doing special effects and it makes a better key. Or unless you're repositioning elements. Watching "Duck Dynasty" (which is not shot 4K) I can see how it would be great to have a single 4K camera that would allow me to shoot a medium shot and a close up with a single camera. That show loves to do the cut to the close up on the punch line.

The other question is 4K delivery. Other than for archival purposes, there are few options for displaying 4K. You can't do it on the internet. You can't do it on TV. Most digital theaters are 2K and probably will be - for financial reasons - for the foreseeable future. People will pay extra to see IMAX (for now). People will pay extra to see 3D (for now). My wife and I get into arguments about whether to pay extra for HD instead of SD on on-demand movies. (I see the difference. She does not. I often am willing to sacrifice $1 to watch in SD, depending on the type of movie and my interest in really seeing it.) Will I pay extra to see a movie in 4K instead of 2K? Absolutely not.

4K production is a given at this point. I agree. But WHY? There really is an element of "the emperor's new clothes" to the argument. Can you tell a 4K production from a 2K production in HD? Can you tell a 4K production from a 2K production in 2K? I'm not being sarcastic. I'm asking an honest question. I haven't seen well-projected 2K and 4K side by side. My guess is that I wouldn't be able to tell the difference if they were both shot well.

Steve

On Aug 24, 2013, at 5:51 PM, Scott <switthaus@mac.com> wrote:

> Nope. HD. Point is that it's out there. Gonna be tough to put that genie back in the bottle. And yes, the director wanted to do all the repo's in post.
>
> --- In Avid-L2@yahoogroups.com, "Terence Curren" <tcurren@...> wrote:
> >
> > Did you deliver 4K? Was it broadcast 4K? Did the home viewer have an option to omwatch 4K?
> >
> > Look at how many years we watched 35MM programming in SD.
> >
> > --- In Avid-L2@yahoogroups.com, "Scott" <switthaus@> wrote:
> > >
> > >
> > > Hell, Epic 5k. Last two spots series. This guy is an ostrich.
> > >
> > > sw
> > > --- In Avid-L2@yahoogroups.com, Tony Quinsee-Jover <tony@> wrote:
> > > >
> > > > Interesting perspective and persuasive argument but... I think he's wrong.
> > > >
> > > > Most of the jobs I'm quoting on these days are 2k or 4k. Just because Mr Bourbonais isn't being asked to shoot in 4k doesn't mean it's not already happening.
> > > >
> > > > SD is dead in my world. Even tiny corporate jobs destined for the web are HD.
> > > >
> > > > 4k is the new HD.
> > > >
> > > > Tony
> > > >
> > > > Sent by magic over t'interweb
> > > >
> > > >
> > > > On 23 Aug 2013, at 20:20, "Terence Curren" <tcurren@> wrote:
> > > >
> > > > > http://broadcastengineering.com/hdtv/why-4k-wrong
> > > > > <http://broadcastengineering.com/hdtv/why-4k-wrong>
> > > > > I'm not feeling so alone anymore. :-P
> > > > >
> > > > >
> > > > > [Non-text portions of this message have been removed]
> > > > >
> > > > >
> > > > >
> > > > > ------------------------------------
> > > > >
> > > > > Search the official Complete Avid-L archives at: http://archives.bengrosser.com/avid/
> > > > > Yahoo! Groups Links
> > > > >
> > > > >
> > > > >
> > > >
> > >
> >
>
>



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