Re: [Avid-L2] More folks are panning the 4K push

If the neighbor is shooting their daughter's ballet recital in 4K it will be SOOOO compressed that the "4K" of it will be pointless. My 5D Mark II shoots "HD" but the compression is horrible. (Yes, I know about Magic Lantern.)

The point is "Is massively compressed 4K any better than semi-compressed HD?" Again, this is not sarcasm, it's a question that I don't have the answer to, but I believe the answer is "no." Will people have the computer power to play back uncompressed 4K on their screens? Right now, if I don't give clients really compressed HD, it chokes their computers.

Steve

On Aug 25, 2013, at 7:52 AM, paul_sampson_100 <paulsampson100@hotmail.com> wrote:

> I believe manufacturers will get the cost of a 4k display down to HD prices in a few years. Then they don't want to keep 2 assembly lines running. So every set will be 4k.
>
> I believe your neighbour will be shooting their daughters ballet lessons in 4k in a few years. That will build pressure for the format.
>
> Satellite transmission tests have already been done with 4k. I don't know the details, but Broadcast Engineering Magazine reported it this month.
>
> We don't know what new applications and opportunities 4k will offer. Larger displays make what possible? A 2d "Holodeck". Large immersion game experiences? We have not begun to explore what new opportunities and business models 4K makes available.
>
> When Avid was introduced video editing on a computer would never be SD quality- computers were too slow. We would never stream high quality video to the home. Few people will ever Afford an HD set. We will never edit in the cloud. At a certain point in time, these opinions were understandable, but all fell to the relentless forward march of technology.
>
> Does anybody really believe the development of TV stops here, now, in 2013 with HD distribution?
>
> Paul Sampson
>
>



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