Maybe a balance would be a default that provides a look consistent with the
brand. Many people won't mess much with the defaults and stay with that
look, but if users want to change to something that departs from the brand,
don't prevent them from doing that. They have already bought into Avid.
People who see marketing material, product demos, trial downloads are going
to see the Avid style interface. The only people who will experience
Composer with rainbow colors and giant fonts are regular users and maybe
their in-room clients.
I guess it depends on how much benefit you think guaranteeing a consistent
look gets, versus functionality and making the application "less good".
This happened at Microsoft as well. Their Windows Live Photo Gallery is a
good photo management application, and was originally very efficient and
easy to use for organizing and tagging. Then they updated it to use the
Ribbon to make it consistent with all the Office programs and a lot of key
functions went from one click to two or three.
-----Original Message-----
From: Avid-L2@yahoogroups.com [mailto:Avid-L2@yahoogroups.com] On Behalf Of
David Colantuoni
Sent: Friday, April 20, 2012 8:29 AM
To: Avid-L2@yahoogroups.com
Subject: Re: [Avid-L2] MC V6.0 Effects Editor
A few people have contacted me off list about this. This is about a
unifying look, not about functionality. Sorry if I was not clear on that.
Each product has its own identity and user experience and that's up to the
individual product teams to define. Avid made a commitment to unify its
brand a few years back (ie- Pinnacle Studio is now Avid Studio). UI came
along for the ride. It's about brand and brand awareness. Most large
companies have a unified way for their UI. It's an important element so
customers identify with Avid products through a visual and hopefully
emotional connection.
Dave
David Colantuoni
Product Management - Professional Video Editors and Effects | P&S Creative
Professional
From: "Knut A. Helgeland" <knut@toxic.no<mailto:knut@toxic.no>>
Reply-To: "Avid-L2@yahoogroups.com<mailto:Avid-L2@yahoogroups.com>"
<Avid-L2@yahoogroups.com<mailto:Avid-L2@yahoogroups.com>>
Date: Friday, April 20, 2012 9:43 AM
To: "Avid-L2@yahoogroups.com<mailto:Avid-L2@yahoogroups.com>"
<Avid-L2@yahoogroups.com<mailto:Avid-L2@yahoogroups.com>>
Subject: Re: [Avid-L2] MC V6.0 Effects Editor
On 20. apr. 2012, at 03:52, David Colantuoni wrote:
> We have a design team at Avid unifying all of the UI in all products to
have a similar look.
My question then would be "why"? When it's obvious that a design
concept/paradigm is breaking with established user experiences, it's not a
good idea. All design concepts are not good design concepts, and often
they're not even design concepts, but initiated from foreign considerations
like engineering constraints, or economics, or 'taste'.
PS Please do not inform this 'UI unifying design team' that Avid has a
product called DS.
K
[Non-text portions of this message have been removed]
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