Re: [Avid-L2] MC V6.0 Effects Editor

Great add Ian.
Barnaby
323.401.8642

On Fri, Apr 20, 2012 at 9:45 AM, Ian Johnson <ijohnson2@earthlink.net>wrote:

> **
>
>
> Maybe a balance would be a default that provides a look consistent with the
> brand. Many people won't mess much with the defaults and stay with that
> look, but if users want to change to something that departs from the brand,
> don't prevent them from doing that. They have already bought into Avid.
> People who see marketing material, product demos, trial downloads are going
> to see the Avid style interface. The only people who will experience
> Composer with rainbow colors and giant fonts are regular users and maybe
> their in-room clients.
>
> I guess it depends on how much benefit you think guaranteeing a consistent
> look gets, versus functionality and making the application "less good".
> This happened at Microsoft as well. Their Windows Live Photo Gallery is a
> good photo management application, and was originally very efficient and
> easy to use for organizing and tagging. Then they updated it to use the
> Ribbon to make it consistent with all the Office programs and a lot of key
> functions went from one click to two or three.
>
>
> -----Original Message-----
> From: Avid-L2@yahoogroups.com [mailto:Avid-L2@yahoogroups.com] On Behalf
> Of
> David Colantuoni
> Sent: Friday, April 20, 2012 8:29 AM
> To: Avid-L2@yahoogroups.com
> Subject: Re: [Avid-L2] MC V6.0 Effects Editor
>
> A few people have contacted me off list about this. This is about a
> unifying look, not about functionality. Sorry if I was not clear on that.
> Each product has its own identity and user experience and that's up to the
> individual product teams to define. Avid made a commitment to unify its
> brand a few years back (ie- Pinnacle Studio is now Avid Studio). UI came
> along for the ride. It's about brand and brand awareness. Most large
> companies have a unified way for their UI. It's an important element so
> customers identify with Avid products through a visual and hopefully
> emotional connection.
>
> Dave
>
> David Colantuoni
> Product Management - Professional Video Editors and Effects | P&S Creative
> Professional
>
> From: "Knut A. Helgeland" <knut@toxic.no<mailto:knut@toxic.no>>
> Reply-To: "Avid-L2@yahoogroups.com<mailto:Avid-L2@yahoogroups.com>"
> <Avid-L2@yahoogroups.com<mailto:Avid-L2@yahoogroups.com>>
> Date: Friday, April 20, 2012 9:43 AM
> To: "Avid-L2@yahoogroups.com<mailto:Avid-L2@yahoogroups.com>"
> <Avid-L2@yahoogroups.com<mailto:Avid-L2@yahoogroups.com>>
> Subject: Re: [Avid-L2] MC V6.0 Effects Editor
>
> On 20. apr. 2012, at 03:52, David Colantuoni wrote:
>
> > We have a design team at Avid unifying all of the UI in all products to
> have a similar look.
>
> My question then would be "why"? When it's obvious that a design
> concept/paradigm is breaking with established user experiences, it's not a
> good idea. All design concepts are not good design concepts, and often
> they're not even design concepts, but initiated from foreign considerations
> like engineering constraints, or economics, or 'taste'.
>
> PS Please do not inform this 'UI unifying design team' that Avid has a
> product called DS.
>
> K
>
> [Non-text portions of this message have been removed]
>
> ------------------------------------
>
> Search the official Complete Avid-L archives at:
> http://archives.bengrosser.com/avid/
> Yahoo! Groups Links
>
>
>

[Non-text portions of this message have been removed]

------------------------------------

Search the official Complete Avid-L archives at: http://archives.bengrosser.com/avid/
Yahoo! Groups Links

<*> To visit your group on the web, go to:
http://groups.yahoo.com/group/Avid-L2/

<*> Your email settings:
Individual Email | Traditional

<*> To change settings online go to:
http://groups.yahoo.com/group/Avid-L2/join
(Yahoo! ID required)

<*> To change settings via email:
Avid-L2-digest@yahoogroups.com
Avid-L2-fullfeatured@yahoogroups.com

<*> To unsubscribe from this group, send an email to:
Avid-L2-unsubscribe@yahoogroups.com

<*> Your use of Yahoo! Groups is subject to:
http://docs.yahoo.com/info/terms/