David - you are now veering off target. We are your customers who buy your tools and keep you in business. If a number of customers tell you that they preferred the interface the way it was before or that improvements need to be made, you'd better listen (and it seems you are) or the customers will head off elsewhere. I've seen many changes since I began editing on Media Composer in 1992 and I think my copy of MC4 (second time around) is the most customisable and pleasant to work with. This is not to decry the many powerful features that have been added since then but the user experience is important.
On 20 Apr 2012, at 16:28, David Colantuoni wrote:
> A few people have contacted me off list about this. This is about a unifying look, not about functionality. Sorry if I was not clear on that. Each product has its own identity and user experience and that's up to the individual product teams to define. Avid made a commitment to unify its brand a few years back (ie- Pinnacle Studio is now Avid Studio). UI came along for the ride. It's about brand and brand awareness. Most large companies have a unified way for their UI. It's an important element so customers identify with Avid products through a visual and hopefully emotional connection.
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> Dave
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> David Colantuoni
> Product Management - Professional Video Editors and Effects | P&S Creative Professional
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> From: "Knut A. Helgeland" <knut@toxic.no<mailto:knut@toxic.no>>
> Reply-To: "Avid-L2@yahoogroups.com<mailto:Avid-L2@yahoogroups.com>" <Avid-L2@yahoogroups.com<mailto:Avid-L2@yahoogroups.com>>
> Date: Friday, April 20, 2012 9:43 AM
> To: "Avid-L2@yahoogroups.com<mailto:Avid-L2@yahoogroups.com>" <Avid-L2@yahoogroups.com<mailto:Avid-L2@yahoogroups.com>>
> Subject: Re: [Avid-L2] MC V6.0 Effects Editor
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> On 20. apr. 2012, at 03:52, David Colantuoni wrote:
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>> We have a design team at Avid unifying all of the UI in all products to have a similar look.
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> My question then would be "why"? When it's obvious that a design concept/paradigm is breaking with established user experiences, it's not a good idea. All design concepts are not good design concepts, and often they're not even design concepts, but initiated from foreign considerations like engineering constraints, or economics, or 'taste'.
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> PS Please do not inform this 'UI unifying design team' that Avid has a product called DS.
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> K
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> ------------------------------------
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> Search the official Complete Avid-L archives at: http://archives.bengrosser.com/avid/
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With best wishes,
Roger Shufflebottom
+44 7973 543 660
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