Friday, December 16, 2011

Re: [Avid-L2] Re: Anyone made a GXF (SMPTE RDD 14-2007) file?

 

Mark,
You totally missed the point.
There will be no brickwall involved anymore if you deliver up to specs. And
the beaty is, you don't need any compression to stand up to the competition.
The loudness idea is about perceived loudness, so there is not anything you
can do to be 'louder' than the others.
IOW, you can use a dramatic dynamic range (people are not really sensitive
for short peaks, so they don't count very much), and it will be broadcasted
exactly as you made it.

Bouke

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For large files:
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----- Original Message -----
From: "Mark Spano" <cutandcover@gmail.com>
To: <Avid-L2@yahoogroups.com>
Sent: Thursday, December 15, 2011 10:31 PM
Subject: [Avid-L2] Re: Anyone made a GXF (SMPTE RDD 14-2007) file?

You would think, but when that started happening in analog world, we all
freaked out when we saw and heard what the networks did to our spots...

I've been spearheading making sure all of my mixers get a head start at
compliance with the ITU spec. If they can hit the spec, then they'll start
to figure out how to get the best sounding stuff through the broadcasters'
<whatever the new version of brickwall limiter is>.

--- In Avid-L2@yahoogroups.com, "blafarm" <blafarm@...> wrote:
>
> Thanks for the links.
>
> And, this crossed my path last night:
> http://www.cnn.com/2011/12/13/us/fcc-loud-commercials/index.html
>
> Seems the burden of equalizing levels in the US is more on the
> broadcasters -- than the spot producers.
>
>
> --- In Avid-L2@yahoogroups.com, "Mark Spano" <cutandcover@> wrote:
> >
> > It's been all anyone in broadcasting (and Congress) can talk about for
> > the past couple of years. CALM Act, ITU-R BS.1770, -24 LKFS +/-2, etc.
> >
> > Couple of links:
> >
> > http://en.wikipedia.org/wiki/Commercial_Advertisement_Loudness_Mitigation_Act
> >
> > http://www.itu.int/rec/R-REC-BS.1770-0-200607-S/en
> >
> > http://usgovinfo.about.com/od/consumerawareness/a/When-And-How-The-Calm-Act-Will-Be-Enforced.htm
> >
> > http://www.reuters.com/article/2011/12/13/us-fcc-idUSTRE7BC27R20111213
> >
> >
> > --- In Avid-L2@yahoogroups.com, "blafarm" <blafarm@> wrote:
> > >
> > > >Not sure what the EBU does over there, but over here the loudness
> > > >specs are final. http://tech.ebu.ch/loudness
> > >
> > > Curious ... I've not heard of any pending initiative like this
> > > proposed for the States. Anyone else?
>

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