Shouldn't you people be editing or something?
Rupert Watson
+44 7787 554 801
www.root6.com
-----Original Message-----
From: Avid-L2@yahoogroups.com [mailto:Avid-L2@yahoogroups.com] On Behalf
Of Dylan Reeve
Sent: 08 July 2011 03:21
To: Avid-L2@yahoogroups.com
Subject: Re: [Avid-L2] Re: Making great products to serve professionals
is our lifeblood
It's worth considering that Apple sells something like 10million
computers a year (probably more now, that number is a couple of years
old). If FCP X can run on pretty much any of those computers made in the
last 3-4 years then by the end of this year they'd be looking at at
least 40million possible users (or comptuers anyway).
At $300 it's cheap enough for many people to buy without too much
thought.
It's also basically user friendly enough for any reasonably tech-savvy
person to use. If you made a venn diagram with "People who own Macs" and
"People who have decent video cameras" the intersection is basically
potential FCP X users. 5 million sales doesn't seem unreasonable.
Also selling direct through App store is basically 100% profit for
Apple.
They have zero manufacturing or distribution cost, and no wholesale
margin to consider.
That almost exactly why I think that FCP X isn't going to return to the
"pro" tool that it was in FCP 7. That complicates the app, increases the
development cost and makes it less desirable to more inexperienced
users.
Dylan Reeve
http://dylanreeve.com/
On Fri, Jul 8, 2011 at 11:23 AM, Philip Hodgetts <
philip@intelligentassistance.com> wrote:
> **
>
>
>
> On Jul 7, 2011, at 3:44 PM, Steve Hullfish wrote:
>
> > I don't believe that FCP X is going to bring in 1.5 billion. I have
> > no
> proof, but ... no way...
>
> 2 million by $300 = $600 m; 5 million by $300 = 1.5 billion. You don't
> need proof, just rudimentary math skills.
>
> >
> > Computers, laptops, iPads, iPods, iPhones, iTUNES, video and film
> revenue, apps, software, OS X? There's no way a single $300 app is
> even 8% of that.
> >
> 5 million of them are.
>
>
> Philip
>
> Philip Hodgetts
> President, Intelligent Assistance
> Conquering the metadata foundations of Final Cut Pro X
> http://bit.ly/mBDqIY
>
> Personal Blog http://philiphodgetts.com Cell 818 335 3916
>
>
>
[Non-text portions of this message have been removed]
------------------------------------
Search the offical complete Avid-L archives at:
http://archives.bengrosser.com/avid/
If you want to donate to Red Cross quake relief, you can do so through
your cell phone. Text redcross to 90999 to make a $10 donation. It will
be on your next cell bill.Yahoo! Groups Links
__________________________________________________________
This email has been scanned by the MessageLabs Email Security System.
For more information please visit http://www.messagelabs.com/email
__________________________________________________________
www.root6.com
For the latest news visit our blog http://www.root6.com/Blog
root6 ltd
Registered in the UK at: 4 Wardour Mews, London W1F 8AJ
Tel: +44 (0) 20 7437 6052
Company No. 03433253
If you want to donate to Red Cross quake relief, you can do so through your cell phone. Text redcross to 90999 to make a $10 donation. It will be on your next cell bill.
No comments:
Post a Comment