This is very interesting. I have been editing with FCPX for the last few days. Is it half-baked? Sure is. I stated on a forum that it feels like an early beta program. Is it "pro"? Well, certainly not for the broadcast folks, but sure, I could cut some spots on it and web based video...but not really "pro". Does it have a lot of pro-sumer bullshit in it? Yes, and thats pretty disgusting.
But on the other hand, some of the program is really really cool. This is a new way to think and cut. The potential is there for this program to be an ass-kicker.
But if it's not going to be "pro" and lay in this land in between, why did Apple bother at all? Why not just keep upgrading iMovie and say the hell with this small, whiney professional sector? FCPX is this mish-mash of features that are not purely pro, yet above prosumer. I can just see Uncle Eddie shooting the wedding in 4K so he can cut it at home on his FCPX system...well, probably not. Then again, he can do all that jiggly type preset crap as the happy couple walks down the isle. Which is the same jiggly type crap that, as a professional editor, I really have no use for.
It's a fun little program to play with and I will learn it just to cover my bases, but it seems to be stuck in this nether-land of target markets. I will wait a year and see the updates are like and what Lion brings, but right now it stays on the sidelines while I look at all the other options.
And Marianna, PLEASE convince the marketing 'experts' at Avid to come up with some sort of DS cross-grade offer. FCP editors will find DS much more to there liking in terms of editorial style...if they can get over that PC-only thing...
sw
--- In Avid-L2@yahoogroups.com, Dylan Reeve <dylan@...> wrote:
>
> That almost exactly why I think that FCP X isn't going to return to the
> "pro" tool that it was in FCP 7. That complicates the app, increases the
> development cost and makes it less desirable to more inexperienced users.
>
> Dylan Reeve
> http://dylanreeve.com/
>
>
> On Fri, Jul 8, 2011 at 11:23 AM, Philip Hodgetts <
> philip@...> wrote:
>
> > **
> >
> >
> >
> > On Jul 7, 2011, at 3:44 PM, Steve Hullfish wrote:
> >
> > > I don't believe that FCP X is going to bring in 1.5 billion. I have no
> > proof, but ... no way...
> >
> > 2 million by $300 = $600 m; 5 million by $300 = 1.5 billion. You don't need
> > proof, just rudimentary math skills.
> >
> > >
> > > Computers, laptops, iPads, iPods, iPhones, iTUNES, video and film
> > revenue, apps, software, OS X? There's no way a single $300 app is even 8%
> > of that.
> > >
> > 5 million of them are.
> >
> >
> > Philip
> >
> > Philip Hodgetts
> > President, Intelligent Assistance
> > Conquering the metadata foundations of Final Cut Pro X
> > http://bit.ly/mBDqIY
> >
> > Personal Blog http://philiphodgetts.com
> > Cell 818 335 3916
> >
> >
> >
>
>
> [Non-text portions of this message have been removed]
>
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