Unity and ISIS may support Final Cut Pro (and potentially Premiere Pro
simply by being a SAN) but then again EditShare's solution probably does
that better for a wide range of products.
What Avid is selling with a solution like ISIS is a unified system. Without
the NLE that is integrally tied into the server and MAM system their product
really isn't nearly as appealing. Avid make sales in that arena by being
able to provide top-of-the-line products to all connect together across the
larger system.
ISIS, ProTools, NewsCutter, iNews, Interplay - without the completely
integrated workflow offered by their NLE (NewsCutter in this case) it would
be a lot less likely that the whole package would sell.
While the direct sales of the NLE products (NewsCutter, Media Composer and
Symphony) do not make up a majority of Avid's profit, they are pivotal in
the success of many of their other products, and the large systems
integration sales.
Dylan Reeve
http://dylanreeve.com/
On Sat, Jul 9, 2011 at 7:36 PM, Roger Shufflebottom
<rogershuff@yahoo.co.uk>wrote:
> Quite - things would melt down quickly if Avid released new versions of
> Unity Isis and Interplay that did not and would not support any of their
> NLEs. All tied together I think.
>
> On 9 Jul 2011, at 01:55, Terence Curren wrote:
>
> >
> >
> > --- In Avid-L2@yahoogroups.com, Philip Hodgetts <philip@...> wrote:
> > >
> > >
> > > On Jul 8, 2011, at 12:42 PM, Steve Hullfish wrote:
> >
> > <<Plus, as I pointed out in my earlier post, without Media Composer or
> Newscutter or DS or Symphony, the rest of Avid's product line would die an
> immediate and sorry death, because they're all tied to the core NLEs.>>
> > '
> > --- In Avid-L2@yahoogroups.com, Philip Hodgetts <philip@...> wrote:
> >
> > <<You've stated that but provided no substantiation, so at this point
> it's an unsubstantiated assertion.>>
> >
> > Philip, how many Isis units or Unitys have you seen without MC, Symphony
> or newscutter on them?
> >
> >
>
> Roger Shufflebottom
> +44 (0) 7973 543 660
> rogershuff@yahoo.co.uk
>
>
>
>
>
> [Non-text portions of this message have been removed]
>
>
>
> ------------------------------------
>
> Search the offical complete Avid-L archives at:
> http://archives.bengrosser.com/avid/
>
> If you want to donate to Red Cross quake relief, you can do so through your
> cell phone. Text redcross to 90999 to make a $10 donation. It will be on
> your next cell bill.Yahoo! Groups Links
>
>
>
>
[Non-text portions of this message have been removed]
If you want to donate to Red Cross quake relief, you can do so through your cell phone. Text redcross to 90999 to make a $10 donation. It will be on your next cell bill.
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