Saturday, July 16, 2011

[Avid-L2] Re: Avid live to edit

 



Aside for the "aw shucks" remark . . .

. . . Is there any factual evidence this is true? Also, how would Avid explain that to (FCP) users with 3rd party hardware like Kona3 cards . . . that just spent $999 per seat to upgrade (cross-grade) into Media Composer . . . while keeping a proverbial straight face?

Avid must realize folks who already own Adobe CS 5.0/5.5 Production Premium may simply download and install update drivers for their third-party (AJA Kona 3) hardware and move in the Adobe direction.

Granted, CS 5.0/5.5 may not be Media Composer 5.0/5.5/6.0, yet it's 64-bit and has many compelling features. If the user already owns that product they have less reason to spend *more* money to keep up(grading) with Avid.

Why charge a cross-grading user twice? I see a big risk to Avid in making such users pay twice to get their existing 3rd-party hardware up-to-speed.

I'm curious to hear other users opinions.

Jesse Ettinger

--- In Avid-L2@yahoogroups.com, "Job ter Burg (L2B)" <Job_L2@...> wrote:
>
>
> Of course it will NOT be available for current versions. They will want you to upgrade, so they can actually earn some money from you.
>
> On 14 jul 2011, at 22:37, Jesstator wrote:
>
> > Any hints that expanded [AJA, Blackmagic, Matrox, et al] 3rd party
> > hardware support will come for MC 5.0/5.5
>

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