On Mar 7, 2011, at 8:03 AM, Steve Hullfish wrote:
> I disagree, Benjamin, with your assertion that Avid has to include ScriptSync in the basic price of MC.
Hi Steve, I didn't assert that (though it sure would be nice if the price of MC didn't go up too).
My assertion was that everyone should buy something from my site! ;)
http://www.WearItInPost.com
Cheers,
B
Benjamin Hershleder
http://ContactBen.com
http://Hershleder.com
Wear It In Post!
Fun T-shirts, mousepads, mugs & more
for Post Production Professionals
http://www.WearItInPost.com
>
> ScriptSync is licensed to Avid by a third party and the cost of that license is really not something that is absorbable in the lower cost of Media Composer.
>
> I think Avid is doing the right thing in allowing a lower overall perceived entry cost into the product, but still touting the capabilities of ScriptSync.
>
> Would you be making that comment if it automatically made MC $1000 more expensive for everyone? You want it for free, but the economics can't support that.
>
> Many people don't need ScriptSync. And many people who DO need it, don't need it on ALL of their machines. If the license costs Avid - let's say - $500 per unit, then they have to jack up the price either more or less than that amount, depending on the economics of how many sales they think it will get them. Maybe they could absorb some of the cost because it will give them a competitive advantage OR maybe they'd ADD to the price of the license to make a little extra profit. Either way, the cost of MC would have to go up.
>
> But editing software is such a commodity now that you need to have that low price, and you can't do that if you try to include a very expensive license for another product in the bundle.
>
> Think about cars. (Though I know we've had discussions that cars and editors aren't a good analogy.) What if you made EVERYONE who wanted a specific car buy the HIGHEST PRICED package - leather seats, high horse power, hybrid, sunroof, rims, electronics, nav? That car would look way more expensive than the competitors. Not everyone needs or wants all that stuff, and it's impossible, economically to include all of that in the base price of the car.
>
> Steve Hullfish
> contributor: www.provideocoalition.com
> author: "The Art and Technique of Digital Color Correction"
> co-author: "Color Correction for Video: revised edition," "Avid Xpress Pro Editing Workshop" and "Avid XpressDV On the Spot"
> presenter: Class On Demand's "Complete Training for Avid Media Composer" AND "Complete Training for Apple Color"
> www.classondemand.net/media/final-cut-training/color01.aspx
>
>
>
>
>
>
> On Mar 7, 2011, at 9:44 AM, op wrote:
>
>> Please note, script sync is awesome and should be included free as it was in the past.
>> Need to capitalize on any perceived advantage MC has over FCP.
>> owen
>>
>> On Mar 7, 2011, at 10:41 AM, Benjamin Hershleder wrote:
>>
>>>
>>>
>>> On Mar 7, 2011, at 3:37 AM, switthaus wrote:
>>>
>>>> yes, and lets get the Weightlifter guy back! ;-)
>>>>
>>>
>>> Honestly, it would show a little humor if there was a check box in the Composer Settings that would display the weightlifter guy instead of the new icon. It could be labeled "Revive the Weightlifter."
>>>
>>> For those still mourning his passing (shameless plug alert!)
>>> http://www.printfection.com/mcstate/MC-State-Lift-Team/_s_334845
>>> http://www.printfection.com/mcstate/Lift-Man-1989-2008/_s_385665
>>> http://www.printfection.com/mcstate/MC-State-Lift-Man-1989-2008/_s_385657
>>>
>>>
>>>
>>>
>>>>
>>>> --- In Avid-L2@yahoogroups.com, "Terence Curren" <tcurren@...> wrote:
>>>>>
>>>>> And invert the selection in Paint and Spot color. Not much to ask for, the rest of the world has had it for ages now...
>>>>>
>>>>> --- In Avid-L2@yahoogroups.com, Benjamin Hershleder <Ben@> wrote:
>>>>>>
>>>>>>
>>>>>>
>>>>>> On Mar 6, 2011, at 9:19 PM, Terence Curren wrote:
>>>>>>
>>>>>>> And I know which one I'd rather be driving. So give me better finishing tools Frank! ;-)
>>>>>>>
>>>>>>
>>>>>> Here! Here!
>>>>>> I luves me sum Avid.
>>>>>> Along with restoring the interface settings, please let me make a perfect square or circle by holding the Shift key in the Paint/Animatte tools.
>>>>>> See . . . my needs are simple. "I am but a simple caveman . . ." ;)
>>>>>>
>>>>>> Cheers Terry and Frank!
>>>>>>
>>>>>> B
>>>>>>
>>>>>> Benjamin Hershleder
>>>>>> http://ContactBen.com
>>>>>> http://Hershleder.com
>>>>>>
>>>>>> Wear It In Post!
>>>>>> Fun T-shirts, mousepads, mugs & more
>>>>>> for Post Production Professionals
>>>>>> http://www.WearItInPost.com
>>>>>>
>>>>>>
>>>>>>
>>>>>>
>>>>>>
>>>>>>
>>>>>>>
>>>>>>> --- In Avid-L2@yahoogroups.com, Frank Capria <frank@> wrote:
>>>>>>>>
>>>>>>>> Depends what your business model is. We think there's money to be made
>>>>>>>> making specialized tools for the professional. Hey, both Mercedes and Toyota
>>>>>>>> are profitable. I happen know which one I'd rather design for.
>>>>>>>>
>>>>>>>> Frank Capria
>>>>>>>> (508) 709 9212
>>>>>>>> www.capria.tv
>>>>>>>>
>>>>>>>>
>>>>>>>> On Sun, Mar 6, 2011 at 8:27 PM, Terence Curren <tcurren@> wrote:
>>>>>>>>
>>>>>>>>> Have to agree with Oliver here. Would you rather be the company that
>>>>>>>>> provides the tools and viewers for the mass market of the entire internet
>>>>>>>>> based viewing world. Or the company tied to a few folks left doing high end
>>>>>>>>> products for a few viewers?
>>>>>>>>>
>>>>>>>>> As Philip Hodgetts likes to point out, Apple has enough cash in the bank to
>>>>>>>>> produce more movies than all of Hollywood's yearly output. Makes you wonder
>>>>>>>>> who is looking at the bigger picture...
>>>>>>>>>
>>>>>>>>> --- In Avid-L2@yahoogroups.com, "oliverpetersvidy" <oliverpeters@>
>>>>>>>>> wrote:
>>>>>>>>>>
>>>>>>>>>>> Frank Capria wrote:
>>>>>>>>>>> Game on.
>>>>>>>>>>
>>>>>>>>>> Ironically, your timing may be great.
>>>>>>>>>>
>>>>>>>>>> There are a lot of indications that Apple has tired of the "traditional
>>>>>>>>> professional" user, simply because these users are unwilling to jump on the
>>>>>>>>> cutting edge of things. This particularly pertains to Hollywood-level
>>>>>>>>> features and TV shows. I think they see the "new professional" video user as
>>>>>>>>> folks like video journalist/one-man-band/predators. Add to that, the whole
>>>>>>>>> slow of wannabe (non-studio) filmmakers, a lot of corporate video users and
>>>>>>>>> others. I think the fact that their PR effort tied into A-list film editors
>>>>>>>>> has been non-existent or late at best for the last couple of years is one
>>>>>>>>> obvious signal.
>>>>>>>>>>
>>>>>>>>>> If the rumors/predictions are true about FCP8/FCPx/FCP?, then it's going
>>>>>>>>> to be a version that many professional editors might think twice about
>>>>>>>>> jumping over to. Traditional post might well be a market niche Apple is
>>>>>>>>> willing to sacrifice, if the new version has a broader application to the
>>>>>>>>> "new pro" as they see it. But for "traditional pro" users as those on this
>>>>>>>>> list and the FCP-L, look at things like L&C (gone?) or offline-online
>>>>>>>>> workflows when the new version finally does come out. Will the updated model
>>>>>>>>> serve your needs?
>>>>>>>>>>
>>>>>>>>>> Hopefully at that point, Avid will get around to being able to natively
>>>>>>>>> write Pro Res files, as that could be the legacy that lives on for many pro
>>>>>>>>> users. Right now that's a no-go unless FCP/FCS is installed on a system. For
>>>>>>>>> better or worse, Pro Res is becoming a bit of a de facto standard.
>>>>>>>>>>
>>>>>>>>>> - Oliver
>>>>>>>>>>
>>>>>>>>>
>>>>>>>>>
>>>>>>>>>
>>>>>>>>>
>>>>>>>>> ------------------------------------
>>>>>>>>>
>>>>>>>>>
>>>>>>>>> Search the offical complete Avid-L archives at:
>>>>>>>>> http://archives.bengrosser.com/avid/
>>>>>>>>>
>>>>>>>>> Yahoo! Groups Links
>>>>>>>>>
>>>>>>>>>
>>>>>>>>>
>>>>>>>>>
>>>>>>>>
>>>>>>>>
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>>>>>>>>
>>>>>>>
>>>>>>>
>>>>>>
>>>>>>
>>>>>>
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>>>>>>
>>>>>
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>>>
>>> ------------------------------------
>>>
>>>
>>> Search the offical complete Avid-L archives at: http://archives.bengrosser.com/avid/
>>>
>>> Yahoo! Groups Links
>>>
>>>
>>>
>>>
>>
>>
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> ------------------------------------
>
>
> Search the offical complete Avid-L archives at: http://archives.bengrosser.com/avid/
>
> Yahoo! Groups Links
>
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